homepage-audit
Quick conversion audit for any homepage or landing page. Use when someone asks to "review my homepage," "audit my landing page," "why isn't my page converting," "check my website," "improve my homepage," or wants feedback on their marketing page.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/brianrwagner/brw-homepage-auditWhat This Skill Does
The Homepage Audit skill transforms your OpenClaw AI into a seasoned conversion rate optimization (CRO) expert. It systematically reviews your landing page or homepage against a rigorous 5-point framework, ensuring your digital storefront isn't just live, but effectively driving business goals. The audit examines the 'Above the Fold' experience, value propositions, social proof, copy clarity, conversion pathways, and trust factors. By applying the '5-Second Test'—which evaluates whether a visitor instantly understands your product, target audience, benefit, and next steps—the skill identifies critical friction points preventing user action.
Installation
To install this skill, run the following command in your terminal:
clawhub install openclaw/skills/skills/brianrwagner/brw-homepage-audit
Use Cases
This skill is perfect for marketers, small business owners, and solo entrepreneurs who need an objective, expert-level analysis of their web presence. Use it when launching a new landing page, struggling with high bounce rates, or preparing for an ad campaign. It is particularly effective for diagnosing why a page looks professional but fails to convert visitors into leads or customers.
Example Prompts
- "Hey, I've noticed my ad spend is high but my sign-up rate is terrible. Can you audit my homepage at [URL]?"
- "I'm not sure if my new landing page is clear enough for first-time visitors. Perform a 5-second test and tell me what you see."
- "Review my website. I need feedback on my headline and CTA—I don't think they're persuasive enough to get people to book a call."
Tips & Limitations
For the best results, ensure your website is public-facing so the agent can crawl the content effectively. While the AI provides excellent qualitative feedback based on CRO best practices, it cannot replace A/B testing with real traffic. Use these audit results as a hypothesis-building tool for your next experiment. Focus on fixing the 'Above the Fold' issues first, as those have the highest impact on conversion rates before moving on to deeper trust and social proof improvements.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-brianrwagner-brw-homepage-audit": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
Flags: network-access
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