newsletter-creation-curation

What This Skill Does

The newsletter-creation-curation skill is a highly specialized framework for B2B teams to produce high-impact, industry-aware newsletters. Unlike generic templates, this skill forces the user to define their newsletter strategy based on five core dimensions: Goal, Industry, Company Stage, Role, and Geography. It acts as an editorial director, helping you decide whether your newsletter should prioritize lead generation or category authority, and whether to adopt the tone of a Series A founder or a Series C+ media brand. It automates the structural blueprinting of content, ensuring that every edition aligns with your specific ICP and regional constraints.

Installation

To integrate this skill into your environment, run the following command in your terminal: clawhub install openclaw/skills/skills/brianrwagner/brw-newsletter-creation-curation Ensure you have read-access to the templates/ directory within the source repository for full template functionality.

Use Cases

• Founders in Sales Tech: Rapidly producing a weekly, POV-heavy newsletter to drive SQLs and establish category leadership.
• Content Teams in HR Tech: Scaling a professional, research-led publication that passes through multiple layers of approval and compliance.
• Enterprise Marketers: Managing region-specific newsletters (e.g., India-first vs US-first) that require strict scheduling and local context curation.

Example Prompts

1. "I am a Founder at a Series A HR Tech startup. I want to build trust with CHROs. Create a newsletter blueprint based on the HR Tech template that focuses on remote work productivity."
2. "Generate a 3-month editorial calendar for a Series B Sales Tech company targeting VPs of Sales. We need to focus on lead generation with a bi-weekly cadence."
3. "Adapt the Operations Tech template for a US-first audience. Include a section for industry benchmarks and a CTA focused on our quarterly webinar."

Tips & Limitations

• Tip: Always start with the 5-Dimension decision tree. If you skip this, the output will lack the necessary strategic nuance.
• Tip: For Series C+ companies, emphasize the inclusion of original research in your blueprint to differentiate from competitor newsletters.
• Limitation: This skill provides the blueprint and content generation; you must still manage the email service provider (ESP) distribution and subscriber list segmentation separately.