positioning-basics
Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/brianrwagner/brw-positioning-basicsWhat This Skill Does
The positioning-basics skill acts as your on-demand strategic consultant for product market alignment. It leverages established frameworks like the Core 5 Questions and the Positioning Statement Template to transform vague value propositions into razor-sharp, market-ready messaging. Whether you are a pre-revenue founder struggling to define your niche or a marketer trying to differentiate from incumbents, this skill forces you to articulate the 'who', 'what', 'how', 'why', and 'so what' of your business. It moves beyond generic marketing fluff by pushing for specific customer profiles, competitive trade-offs, and clear measurable outcomes.
Installation
You can install this skill directly via the command line using the OpenClaw package manager:
clawhub install openclaw/skills/skills/brianrwagner/brw-positioning-basics
Use Cases
- Early-Stage Founder Alignment: Use this when you have an idea but are struggling to explain it to potential investors or early design partners.
- Marketing Messaging Overhaul: Use this when your current website copy feels too generic or is failing to convert visitors.
- Competitive Benchmarking: Use this to conduct a gap analysis between your product and the incumbent market leaders.
- ICP Refinement: Use this when your sales team complains that they are talking to the 'wrong' types of customers.
Example Prompts
- "I'm building a project management tool for creative agencies, but I'm struggling to explain why they should switch from Trello. Can you help me work through the Core 5 Questions?"
- "We have a lot of interest in our AI sales bot, but we can't seem to define our Ideal Customer Profile. Can you walk me through the Cold Start steps to narrow this down?"
- "Our competitors have more features than us, and it's killing our win rate. Help me build a competitive mapping table to find our unique leverage."
Tips & Limitations
To get the most out of this skill, be brutally honest. If you cannot fill out the 'They win when' row in the Competitive Mapping section, you haven't researched your competitors enough. The tool works best when you provide specific, real-world constraints rather than theoretical business jargon. Remember that positioning is an iterative process—use this skill to generate your first draft, then validate it through actual customer interviews as the framework suggests.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-brianrwagner-brw-positioning-basics": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
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