brand-voice-extractor
Extract or build a distinct brand voice profile that AI agents can use to produce on-brand content every time. Two modes: Extract (analyze content you're proud of) or Build (construct a voice from scratch). Outputs a complete voice profile with personality traits, tone spectrum, vocabulary guide, rhythm patterns, and example phrases. Use this before any content creation skill for consistent, human-sounding output.
Why use this skill?
Standardize your brand voice with OpenClaw. Analyze past content or build a new persona to ensure all your AI agents write in your unique, consistent style.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/brianrwagner/brw-brand-voice-extractorWhat This Skill Does
The brand-voice-extractor is a specialized tool designed to codify your unique communication style into a standardized 'Voice Profile.' In an era of generic AI-generated copy, this skill ensures your messaging remains distinct, human, and consistent. It functions via two primary modes: Extract, which reverse-engineers the DNA of your existing successful content, and Build, which constructs a brand persona from the ground up based on strategic alignment and audience targeting. The output is a structured, reusable documentation file that serves as a permanent reference for any future content creation tasks, ensuring your AI agents consistently speak with your specific vocabulary, rhythm, and tone.
Installation
To integrate this skill into your OpenClaw environment, execute the following command in your terminal:
clawhub install openclaw/skills/skills/brianrwagner/brw-brand-voice-extractor
Ensure you have your workspace initialized correctly before running the command to verify all dependencies are met.
Use Cases
- Rebranding or Launching: Use 'Build mode' to establish a consistent brand identity for new projects.
- Scaling Content: Ensure that outsourced copywriters or secondary AI agents maintain your exact stylistic requirements.
- Tone Alignment: Refresh your website, email, and social media copy by re-extracting your voice from high-performing legacy content.
- Strategic Messaging: Align your communication style with target demographic aspirations to build deeper consumer trust.
Example Prompts
- "Run the brand-voice-extractor in Extract mode. I am providing 4 high-performing newsletter posts below. Please analyze them for rhythm, vocabulary, and core tone, then generate my official voice profile."
- "I need to define a new brand identity for my startup. Please start the brand-voice-extractor in Build mode and ask me the necessary questions regarding my audience and positioning."
- "Now that I have my generated voice profile, please rewrite the attached landing page draft to strictly adhere to the defined vocabulary and rhythm constraints in my profile."
Tips & Limitations
- Tips: Provide at least 3 distinct samples for Extract mode to ensure the agent captures enough data points to identify patterns rather than just mimic specific words. Save the final output as a
.mdfile to easily pass it as context in future prompts. - Limitations: The accuracy of the Extract mode is heavily dependent on the quality of the inputs provided. Avoid using generic or poorly performing content as source material, as this will lead to a diluted brand voice.
Metadata
Not sure this is the right skill?
Describe what you want to build — we'll match you to the best skill from 16,000+ options.
Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-brianrwagner-brw-brand-voice-extractor": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
Flags: file-read, file-write
Related Skills
cold-outreach-sequence
Build personalized cold outreach sequences for LinkedIn and email. Use when someone needs to reach prospects, warm up cold leads, or build a systematic outreach engine. Covers research, connection requests, follow-ups, and conversion.
testimonial-collector
Systematically gather and format client testimonials. Use when someone needs social proof, wants to collect feedback, or needs to turn happy clients into public advocates.
voice-matched-content
Extract someone's authentic writing voice from samples, build a complete Voice DNA profile, then generate content that sounds like them — not AI. Covers confidence calibration, energy mapping, transition patterns, audience adaptation, and platform-specific voice tuning. Triggers on: capture my voice, write like me, voice guide, brand voice, sound like me, voice profile, my writing style, content in my voice, doesn't sound like me, too AI.
positioning-basics
Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.
agent-coordination
This skill should be used when the user asks about "coordinate coding agents", "orchestrate agent team", "manage multiple agents", "vibekanban workflow", "task delegation to agents", "agent swarm coordination", "parallel agent execution", "chief of staff mode", "cos mode", "you're my cos", "your my cos", "act as cos", "be my cos", "you are my chief of staff", "create tasks for agents", "dispatch agents", or needs guidance on coordinating autonomous coding agents, task breakdown strategies, or multi-agent workflow patterns.