ai-discoverability-audit

What This Skill Does

The ai-discoverability-audit skill is an advanced diagnostic tool designed to help businesses, creators, and brands understand their presence within large language models and AI-powered search engines. Unlike traditional search engine optimization (SEO) which focuses on Google rankings, this skill analyzes how entities like ChatGPT, Perplexity, Claude, and Gemini interpret, describe, and recommend your brand to users. By systematically testing direct brand queries, category-specific searches, and authority-based prompts, the skill provides a clear, actionable score regarding your brand's AI visibility, accuracy, and sentiment. It bridges the gap between traditional digital marketing and the emerging paradigm of LLM-based search.

Installation

To integrate this skill into your environment, use the following terminal command: clawhub install openclaw/skills/skills/bobdevibecoder/ai-discoverability-audit

Use Cases

This skill is essential for brands looking to maintain market relevance in an AI-first world. Use it when you need to:

• Assess if your brand is being hallucinated or misattributed by AI.
• Determine if you are appearing in 'best-of' category lists for your specific niche.
• Benchmark your brand authority against top competitors in AI search results.
• Identify content gaps that, once filled, can improve how LLMs perceive and recommend your services.

Example Prompts

1. "I'm concerned about our brand's reputation online. Can you run an ai-discoverability-audit to see how ChatGPT and Perplexity talk about us?"
2. "We keep losing leads to Competitor X. Run an ai-discoverability-audit to see if they show up in category recommendations where we don't."
3. "Is my startup's name showing up in AI search results for 'top AI productivity tools'? Let's perform an ai-discoverability-audit."

Tips & Limitations

To get the best results, ensure you provide the exact legal name, key product offerings, and a list of your top three competitors. Note that AI model training data is often delayed, so a brand launch might not appear immediately in responses. For the most accurate 'Live' audit, ensure the agent has active web-browsing capabilities enabled. If your brand is very niche, AI may lack sufficient data; in this case, focus on the 'Authority' phase to see how you can improve your digital footprint via guest posting and public-facing technical documentation.