serp-analysis

What This Skill Does

The serp-analysis skill provides deep architectural insights into Search Engine Results Pages (SERPs). Instead of looking at keyword volume alone, this tool inspects the actual layout and dynamics of search results. It categorizes SERP composition, identifies ranking factors, tracks specific features like People Also Ask (PAA) boxes, and monitors AI Overview triggers. By dissecting the competitive landscape of a specific search query, the agent can recommend precise content formats and strategies needed to break onto page one.

Installation

To integrate this skill into your OpenClaw environment, execute the following command in your terminal: npx skills add aaron-he-zhu/seo-geo-claude-skills

This will install the serp-analysis skill along with its companion utilities in the SEO & GEO library.

Use Cases

Use this skill when you need to understand the 'why' behind search rankings. Ideal scenarios include:

1. Pre-Content Planning: Assessing what content formats (video, listicles, long-form guides) Google prefers for a target term.
2. Feature Capture: identifying gaps where your content could appear as a featured snippet or within an AI Overview.
3. Intent Verification: Validating whether a keyword indicates transactional, informational, or navigational intent.
4. Difficulty Validation: Getting a reality check on whether it is feasible to rank for high-competition keywords based on current page-one domains.

Example Prompts

1. "Analyze the SERP for 'how to optimize local SEO' and tell me what types of content are currently dominating the top five positions."
2. "Why does the current #1 page rank for 'best CRM for small business'? Break down its content structure and authority signals."
3. "Which of the keywords in this list [list] trigger an AI Overview, and what are the primary sources cited in those answers?"

Tips & Limitations

• Depth vs. Breadth: For high-volume keywords, prioritize the AI Overview analysis to understand current information-seeking behaviors.
• Temporal Dynamics: SERP layouts change frequently. Run this analysis immediately before finalizing a content brief to ensure the data is reflective of current Google updates.
• Limitations: This skill analyzes the current search environment; it does not predict future algorithm changes or historical ranking fluctuations. Use the rank-tracker skill in tandem to monitor your own site's performance against these findings.