keyword-research

What This Skill Does

The keyword-research skill is an advanced SEO engine designed to transform broad topics into actionable content roadmaps. It goes beyond simple search volume data by performing multi-dimensional analysis on every query. The skill automates the discovery of high-value keywords, classifies them by search intent (informational, navigational, commercial, and transactional), and applies difficulty scoring to help users focus on "low-hanging fruit." Furthermore, it organizes disparate keywords into structured topic clusters, assigning them to pillar and cluster page archetypes. By evaluating CPC estimates and AI citation potential, this skill ensures that your content is not only ranking for search engines but is also optimized for modern AI answer engines, helping you secure top-of-page visibility.

Installation

To install this skill directly into your OpenClaw environment, use the following CLI command: clawhub install openclaw/skills/skills/aaron-he-zhu/keyword-research Ensure you have the required API credentials for data providers like Ahrefs or SEMrush configured within your environment variables if you intend to pull live external market data.

Use Cases

• Strategy Development: Quickly build a content calendar for a new product launch or service expansion.
• Content Gap Identification: Discover search terms your existing content strategy has overlooked.
• GEO Optimization: Pinpoint region-specific search queries to improve local search visibility.
• AI Visibility: Optimize content structure to increase the likelihood of being cited by AI models and LLM-powered search results.
• Performance Benchmarking: Analyze current search trends within your industry to determine which topics are trending downward versus those with high growth potential.

Example Prompts

1. "Perform keyword research for 'organic sustainable skincare' and suggest 5 pillar topics with at least 3 supporting cluster keywords for each."
2. "Find low-difficulty, high-commercial intent keywords related to 'SaaS project management software' that are currently underserved by competitors."
3. "What are the most common 'how-to' questions people are searching for regarding 'remote team collaboration' that I should answer in a blog post?"

Tips & Limitations

To get the best results, always provide context about your target audience or existing domain authority. This skill works best when combined with the competitor-analysis skill to identify which keywords are worth the investment. Note that search volume and difficulty scores are estimates; always cross-reference them with Google Search Console data for the most accurate view of your actual performance. The skill excels at identifying patterns but requires human editorial oversight to ensure that the suggested content aligns with your brand voice and specific business goals.