competitor-analysis
Analyze competitor SEO/GEO: keywords, content, backlinks, AI citations, traffic share gaps. 竞品分析/竞争对手
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/aaron-he-zhu/competitor-analysisWhat This Skill Does
The competitor-analysis skill serves as your strategic command center for market intelligence within the OpenClaw ecosystem. It goes beyond surface-level metrics by deeply investigating the SEO and GEO (Generative Engine Optimization) tactics employed by your rivals. The skill performs multi-dimensional analysis, encompassing:
- Keyword Dominance: Detecting the high-intent search terms driving the majority of a competitor's traffic.
- Content Strategy Audits: Evaluating the structure, depth, and tone of competitor pages to uncover why they perform well.
- Backlink Profiling: Identifying the authoritative sources linking to competitors to reveal potential partnership or link-building opportunities.
- AI Citation Assessment: A unique GEO capability that audits how your competitors appear in AI-generated answers, enabling you to optimize your brand for LLM visibility.
- Strategic Gap Identification: Synthesizing the gathered data to provide actionable advice on how to outperform these entities in search rankings.
Installation
To integrate this skill into your OpenClaw environment, execute the following command in your terminal:
npx skills add aaron-he-zhu/seo-geo-cla_skills
Ensure you have the latest version of the ClawKit agent installed to maintain compatibility with the newest SEO data modules.
Use Cases
This skill is ideal for digital marketers, SEO specialists, and business owners who need to validate their growth strategy. Use it when:
- You are entering a new vertical and need a baseline of the competitive landscape.
- You want to understand the 'why' behind a competitor's ranking, moving beyond just raw traffic data.
- You are auditing your site's content plan and looking to fill gaps that competitors have left wide open.
- You want to ensure your brand is being cited correctly in AI search experiences like Perplexity or ChatGPT.
- You need to build a defensive strategy to protect your top-performing keywords against encroaching competitors.
Example Prompts
- "Analyze the SEO strategy for competitor.com and tell me which three content topics I should prioritize to win their traffic."
- "Compare my site [URL] against my top three competitors. Why are they ranking higher for the keyword 'best SaaS analytics tool'?"
- "How is my competitor getting cited in AI responses? Give me a list of schema or entity improvements I can make to compete."
Tips & Limitations
To get the best results, always provide specific URLs for comparison rather than broad brand names to reduce ambiguity. Note that this skill relies on live web data and AI analysis, meaning results may fluctuate based on real-time search engine algorithm changes. While this provides a massive head start on research, always verify high-stakes technical recommendations with a manual review of the site's structure.
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-aaron-he-zhu-competitor-analysis": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
Flags: network-access, external-api
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