Rank Tracker

Tracks keyword positions, SERP feature ownership, and AI visibility over time.

Quick Start

Set up rank tracking for [domain] targeting these keywords: [keyword list]

Analyze ranking changes for [domain] over the past [time period]

Skill Contract

Expected output: a ranking report or delta summary plus the standard handoff summary for memory/monitoring/.

• Reads: current metrics, baselines, alert thresholds, and reporting context from CLAUDE.md and the shared State Model when available.
• Writes: a user-facing monitoring deliverable and reusable summary.
• Promotes: significant changes, confirmed anomalies, and follow-up actions to memory/open-loops.md and memory/decisions.md.
• Primary next skill: alert-manager when recurring monitoring should become automated.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

All integrations optional (see CONNECTORS.md). With tools, pull rankings from ~~SEO tool, impressions from ~~search console, traffic from ~~analytics, and AI citations from ~~AI monitor. Without tools, ask for positions, volumes, competitor data, and SERP feature status.

Instructions

When a user requests rank tracking or analysis:

1. Set Up Keyword Tracking — configure domain, market, device, language, update frequency, priorities, and competitor watchlist.
2. Record Current Rankings — summarize position ranges, detailed rankings, ranking URLs, feature ownership, and movement.
3. Analyze Ranking Changes — highlight biggest wins, declines, stable terms, new rankings, lost rankings, likely causes, and recovery ideas.
4. Track SERP Features — compare ownership of snippets, PAA, image/video packs, local packs, and related feature shifts.
5. Track GEO / AI Visibility — monitor AI Overview presence, citation rate, citation position, and trend.
6. Compare Against Competitors — report share of voice, head-to-head comparisons, and threat levels.
7. Generate Ranking Report — summarize overall trend, key wins, concerns, opportunities, SERP feature changes, GEO visibility, and recommendations.

Reference: See references/ranking-analysis-templates.md for the complete output templates for all seven steps.

Example