on-page-seo-auditor

What This Skill Does

The on-page-seo-auditor is a specialized OpenClaw agent designed to analyze individual web pages for search engine optimization health. It serves as a comprehensive diagnostic tool that evaluates the core elements influencing a page's ability to rank in search engine result pages (SERPs). The skill systematically reviews critical on-page factors including the optimization of title tags for click-through-rate, the quality and length of meta descriptions, and the semantic hierarchy of header tags (H1-H6). Beyond metadata, it inspects keyword density and placement to ensure relevance, audits the internal linking structure to promote crawlability, and checks image alt text for accessibility and SEO signaling. By providing actionable insights, the auditor helps users identify content gaps, keyword stuffing, or lack of topic depth, ultimately aligning content with search intent.

Installation

You can integrate this skill into your OpenClaw environment by running the following command in your terminal: npx skills add aaron-he-zhu/seo-geo-claude-skills

Use Cases

• Pre-Publishing Review: Ensure new content meets all SEO criteria before going live to avoid indexing issues.
• Content Refreshing: Identify underperforming pages that need meta-tag updates or structural improvements to regain ranking momentum.
• Competitive Benchmarking: Analyze why a competitor's page is outranking your own by comparing structural on-page elements.
• Site Audits: Perform systematic, page-by-page reviews to ensure long-term site-wide search performance.

Example Prompts

• "Audit the on-page SEO for https://example.com/blog/best-seo-tips and tell me why it isn't ranking for 'SEO strategies'."
• "Compare the on-page SEO of my landing page at https://example.com/product vs the competitor page at https://competitor.com/product for the keyword 'best productivity software'."
• "I have this draft content about AI agents. Please perform a pre-publish SEO audit on it targeting the keyword 'OpenClaw automation'. Here is the text: [paste content]"

Tips & Limitations

To get the most value, always provide a target keyword if possible; the audit is significantly more accurate when it knows what you are trying to rank for. Note that this skill is strictly focused on on-page elements. It will not diagnose server-side response times, broken external server links, or complex crawl budget issues—use the 'technical-seo-checker' for those tasks. Additionally, it does not assess deep E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) metrics; for that, please use the 'content-quality-auditor' skill.