Official Verified

startup-metrics

Track, calculate, and optimize key performance metrics for startups from seed through Series A. Covers unit economics, growth efficiency, and business models.

skill-install — Terminal

Install via CLI (Recommended)

clawhub install openclaw/skills/skills/wpank/startup-metrics

Download Source Code (.zip)

Startup Metrics Framework

Comprehensive guide to tracking, calculating, and optimizing key performance metrics for different startup business models from seed through Series A.

Installation

OpenClaw / Moltbot / Clawbot

npx clawhub@latest install startup-metrics

WHAT This Skill Does

Provides formulas, benchmarks, and guidance for:

Revenue metrics (MRR, ARR, growth rates)
Unit economics (CAC, LTV, payback period)
Cash efficiency (burn rate, runway, burn multiple)
SaaS-specific metrics (NDR, magic number, Rule of 40)
Marketplace and consumer metrics
Stage-appropriate focus areas

WHEN To Use

Setting up startup analytics and dashboards
Calculating CAC, LTV, or unit economics
Preparing investor updates or pitch materials
Evaluating business health and efficiency
Understanding what metrics matter at each stage

KEYWORDS

startup metrics, saas metrics, cac, ltv, arr, mrr, burn rate, burn multiple, rule of 40, net dollar retention, magic number, unit economics, marketplace gmv, dau mau

Universal Startup Metrics

Revenue Metrics

MRR = Σ (Active Subscriptions × Monthly Price)
ARR = MRR × 12

MoM Growth = (This Month MRR - Last Month MRR) / Last Month MRR
YoY Growth = (This Year ARR - Last Year ARR) / Last Year ARR

Benchmarks:

Stage	Growth Target
Seed	15-20% MoM
Series A	10-15% MoM, 3-5x YoY
Series B+	100%+ YoY (Rule of 40)

Unit Economics

CAC = Total S&M Spend / New Customers Acquired
LTV = ARPU × Gross Margin% × (1 / Churn Rate)
LTV:CAC Ratio = LTV / CAC
CAC Payback = CAC / (ARPU × Gross Margin%)

Benchmarks:

Metric	Excellent	Good	Concerning
LTV:CAC	> 3.0	1.0-3.0	< 1.0
CAC Payback	< 12 months	12-18 months	> 24 months

Cash Efficiency

Monthly Burn = Monthly Revenue - Monthly Expenses
Runway (months) = Cash Balance / Monthly Burn Rate
Burn Multiple = Net Burn / Net New ARR

Burn Multiple Benchmarks:

Score	Assessment
< 1.0	Exceptional efficiency
1.0-1.5	Good
1.5-2.0	Acceptable
> 2.0	Inefficient

Target: Always maintain 12-18 months runway.

SaaS Metrics

Revenue Composition

Net New MRR = New MRR + Expansion MRR - Contraction MRR - Churned MRR

Retention Metrics

NDR (Net Dollar Retention) = (ARR Start + Expansion - Contraction - Churn) / ARR Start
Gross Retention = (ARR Start - Churn - Contraction) / ARR Start
Logo Retention = (Customers End - New Customers) / Customers Start

NDR Benchmarks:

Range	Assessment
> 120%	Best-in-class
100-120%	Good
< 100%	Needs work

Efficiency Metrics

Magic Number = Net New ARR (quarter) / S&M Spend (prior quarter)
Rule of 40 = Revenue Growth Rate% + Profit Margin%
Quick Ratio = (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR)

Read Full Documentation on GitHub

Metadata

Author@wpank

Stars919

Updated2026-02-12

View Author Profile

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Add to Configuration

Paste this into your clawhub.json to enable this plugin.

{
  "plugins": {
    "official-wpank-startup-metrics": {
      "enabled": true,
      "auto_update": true
    }
  }
}

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