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afrexai-startup-metrics-engine

Complete startup metrics command center — from raw data to investor-ready dashboards. Covers every stage (pre-seed to Series B+), every model (SaaS, marketplace, consumer, hardware), with diagnostic frameworks, benchmark databases, and board-ready reporting.

skill-install — Terminal

Install via CLI (Recommended)

clawhub install openclaw/skills/skills/1kalin/afrexai-startup-metrics-engine

Download Source Code (.zip)

Startup Metrics Command Center

Your complete system for tracking, diagnosing, and communicating startup health — not just formulas, but the thinking behind what to measure, when, and what to do when numbers go wrong.

Phase 1: Metrics Architecture

Step 1 — Identify Your Model & Stage

Before tracking anything, classify yourself:

Business Model:

model_type:
  saas:
    sub_type: # self-serve | sales-led | PLG | hybrid
    pricing: # per-seat | usage-based | flat | tiered
    contract: # monthly | annual | multi-year
  marketplace:
    type: # managed | unmanaged | SaaS-enabled
    unit: # GMV | take-rate | transaction
  consumer:
    type: # subscription | ad-supported | freemium | transactional
    engagement_model: # DAU/MAU | session-based | content
  hardware_plus_software:
    type: # device + subscription | IoT | embedded

Stage (determines what matters):

Stage	ARR Range	North Star Focus	Board Cares About
Pre-seed	$0-$50K	Engagement + retention signal	Problem-solution fit evidence
Seed	$50K-$500K	Cohort retention + early revenue	Product-market fit signals
Series A	$500K-$3M	Growth efficiency + unit economics	LTV:CAC, NDR, growth rate
Series B	$3M-$15M	Scalability + operating leverage	Rule of 40, magic number, burn multiple
Growth	$15M+	Capital efficiency + market share	Net margins, NRR, competitive moat

Step 2 — Build Your Metric Stack

Layer 1: Health Vitals (track daily)

- Revenue: MRR, ARR, net new MRR
- Growth: MoM growth rate, WoW for early stage
- Retention: Logo churn rate, revenue churn rate
- Cash: Monthly burn, runway in months

Layer 2: Efficiency (track weekly)

- Unit economics: CAC, LTV, LTV:CAC ratio, payback months
- Sales: Pipeline coverage, win rate, sales cycle length
- Product: Activation rate, feature adoption, NPS/CSAT
- Team: Revenue per employee, quota attainment

Layer 3: Strategic (track monthly)

- NDR (Net Dollar Retention)
- Burn multiple
- Rule of 40 score
- Magic number
- Cohort analysis curves

Phase 2: The Complete Formula Reference

Revenue Metrics

MRR = Σ(active_subscriptions × monthly_price)
ARR = MRR × 12

Net New MRR = New MRR + Expansion MRR - Churned MRR - Contraction MRR

MRR Components:
  new_mrr:         First-time customer revenue this month
  expansion_mrr:   Upsell + cross-sell from existing customers
  churned_mrr:     Revenue lost from customers who left
  contraction_mrr: Revenue lost from downgrades (customer stayed)
  reactivation_mrr: Revenue from returning churned customers

MoM Growth = (MRR_current - MRR_previous) / MRR_previous
CMGR (Compound Monthly Growth Rate) = (MRR_end / MRR_start)^(1/months) - 1

Why CMGR > MoM: Monthly growth is noisy. CMGR smooths 6-12 month periods for real trend.

Unit Economics

Read Full Documentation on GitHub

Metadata

Author@1kalin

Stars2387

Updated2026-03-09

View Author Profile

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Add to Configuration

Paste this into your clawhub.json to enable this plugin.

{
  "plugins": {
    "official-1kalin-afrexai-startup-metrics-engine": {
      "enabled": true,
      "auto_update": true
    }
  }
}

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