lead-scoring
Set up and automate lead scoring for HubSpot and other CRMs. Use when a user wants to score leads, define MQL/SQL criteria, build scoring matrices, configure lifecycle stages, implement engagement scoring, or automate lead qualification. Instruction-only skill with scoring frameworks and step-by-step HubSpot setup guides.
Why use this skill?
Implement robust lead scoring and qualification in HubSpot using OpenClaw. Define MQL/SQL criteria, build scoring matrices, and automate your lead pipeline.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/luigi08001/lead-scoringWhat This Skill Does
The lead-scoring skill serves as your architectural framework for implementing data-driven qualification processes within your CRM, specifically tailored for HubSpot. It provides a comprehensive methodology for distinguishing between lead fit (grading) and lead interest (scoring). By utilizing this skill, you can define specific point-based criteria for demographic attributes like company size, industry, and job title, alongside behavioral tracking for engagement metrics. The skill acts as an intelligent consultant, guiding you through the creation of scoring matrices that prioritize your sales pipeline, allowing your team to focus exclusively on MQLs and SQLs that have a high likelihood of conversion.
Installation
You can integrate this skill into your OpenClaw environment by executing the following command in your terminal:
clawhub install openclaw/skills/skills/luigi08001/lead-scoring
Ensure that you have your CRM API keys configured within the OpenClaw settings panel to allow the agent to read and write scoring properties directly to your HubSpot or relevant CRM records.
Use Cases
- Automating lead qualification for high-volume marketing campaigns.
- Designing a scoring matrix for B2B SaaS companies that balances firmographics with engagement activity.
- Restructuring CRM lifecycle stages based on real-time lead score thresholds.
- Identifying 'churn risks' or 'warm leads' based on engagement decay or spikes.
- Establishing consistent criteria between sales and marketing teams to ensure lead quality alignment.
Example Prompts
- "Create a lead scoring matrix for a B2B SaaS platform that awards 20 points for C-suite titles and 10 points for visiting our pricing page twice."
- "Help me define MQL versus SQL criteria for our HubSpot portal, specifically focusing on our new mid-market target account strategy."
- "Analyze our current lead database and suggest a point-deduction system for leads that have been inactive for more than 90 days."
Tips & Limitations
To maximize the effectiveness of this skill, start with a conservative scoring model. Over-scoring minor actions can lead to a flooded pipeline of false positives. Regularly audit your scoring rules; what qualifies as an MQL today might change as your market fit evolves. Note that this skill requires access to your CRM's property objects. Always back up your current lead qualification workflows before implementing automated scoring adjustments to ensure you do not overwrite existing critical lead data.
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-luigi08001-lead-scoring": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
Flags: external-api
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