media-strategy-planner

What This Skill Does

The media-strategy-planner skill acts as your central command for cross-channel advertising operations. It is designed to bridge the gap between business objectives and platform-level execution. Unlike generic advice, this skill generates actionable blueprints by mapping high-level goals—such as aggressive revenue growth or ROAS stabilization—to specific channel allocations. It operates by defining channel roles within the full-funnel customer journey, setting explicit budget-to-risk ratios, and establishing rigorous test-and-scale protocols. Whether you are scaling a D2C brand on Shopify or managing high-intent demand capture on Amazon and Google Ads, this skill ensures your strategy is platform-aware, data-driven, and governed by strict stop-loss rules.

Installation

To integrate the media-strategy-planner into your OpenClaw environment, execute the following command in your terminal or command-line interface: clawhub install openclaw/skills/skills/danyangliu-sandwichlab/media-strategy-planner

Use Cases

• Launch Strategy: Defining a multi-channel go-to-market plan for a new product, determining initial test budgets for TikTok versus Meta, and identifying primary conversion KPIs.
• Budget Optimization: Reallocating spend from underperforming campaigns to high-intent channels like Google Ads while maintaining brand awareness on DSP/Programmatic.
• Scale-Up Operations: Establishing growth decision frameworks, including scale-up velocity, acceptable CPA thresholds, and kill rules for underperforming ad sets.
• Seasonal Planning: Adjusting channel mix and creative inventory requirements during high-competition windows like Black Friday or Q4 retail surges.

Example Prompts

1. "We need to launch a new sneaker line with a $50k test budget. Map out a channel mix across Meta and TikTok, prioritizing a 3:1 ROAS target, and provide a 4-week testing cadence for creative assets."
2. "My Amazon Ads CPA has spiked by 25% this month. Analyze my current strategy and suggest a shift in bidding tactics or keyword refinement to bring it back to target without sacrificing total revenue."
3. "Create a media plan for a Q4 sales push. Include budget allocation for Meta, Google, and YouTube, define the funnel stages for each, and include a clear stop-loss rule for any campaign exceeding a $40 CPA."

Tips & Limitations

• Tips: Always provide your current KPI baselines (CPA, ROAS) to get the most accurate allocation logic. Use the optional parameters like 'seasonality_window' for more nuanced planning.
• Limitations: The skill requires clear input metrics; if you cannot define a primary objective, the tool will force a clarification step. It does not perform live campaign management (pushing buttons in the ads manager) but provides the comprehensive strategy for you to implement or automate.