realtime-campaign-monitor

What This Skill Does

The realtime-campaign-monitor is an essential OpenClaw skill designed for performance marketers and growth engineers. It serves as a real-time health diagnostic tool for advertising campaigns across major platforms including Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, and DSP/programmatic channels.

Rather than providing generic advice, this skill specializes in high-stakes anomaly triage, threshold monitoring, and the generation of structured alert playbooks. It ingests campaign metadata and performance events to detect spending waste, tracking breakages, or shifts in ROAS. Once an issue is identified, it outputs actionable mitigation steps, ranked by spend risk and recovery speed, and generates a ready-to-use escalation ticket payload to streamline your ops workflow.

Installation

You can integrate this tool into your OpenClaw environment using the following command:

clawhub install openclaw/skills/skills/danyangliu-sandwichlab/realtime-campaign-monitor

Ensure you have the necessary API read permissions configured for your ad accounts within the OpenClaw security settings before running your first audit.

Use Cases

• Emergency Anomaly Detection: Instantly identify sudden spikes in CPA or drops in conversion rate across multiple platforms during a holiday sale or high-stakes launch.
• Budget Efficiency Optimization: Audit campaign spend pacing against business revenue targets to prevent over-delivery or budget exhaustion.
• Automated Incident Response: When an ad account hits a policy flag or tracking error, generate a structured ticket that assigns specific remediation tasks to your media operations team.
• Cross-Channel Performance Sync: Compare performance between search-intent (Google/Amazon) and discovery-intent (Meta/TikTok) campaigns to rebalance spend based on real-time ROI trends.

Example Prompts

1. "Analyze my Q4 Meta and Google Ads performance for the last 48 hours; flag any campaigns where CPA has increased by more than 20% and provide a mitigation plan."
2. "My Amazon Ads spend is outpacing revenue today. Check the campaign health for my top 5 ASINs and recommend stop-loss actions."
3. "We are seeing a potential tracking breakage on our TikTok ads. Run an audit on the recent events and create an escalation ticket for the engineering team if the data is stale."

Tips & Limitations

• Data Freshness: Always ensure your integrated ad accounts are providing real-time feed access. If data is stale, the skill will block final judgment to prevent false positives.
• Platform Context: Remember that this skill treats platforms differently. It knows to prioritize creative testing for Meta/TikTok while focusing on query intent for Google/Amazon. Provide specific entity IDs to get the most granular output.
• Human-in-the-loop: While this skill provides actionable plans, it is designed for human oversight. Always review the rollback conditions before executing automated budget changes.