Ads Account Health

Purpose

Evaluate account structure, permissions, policy risk, billing state, and launch readiness.

When To Trigger

Use this skill when the user asks to:

• run ads or execute advertising campaigns with clear operational next steps
• grow revenue or profit, improve roas, reduce cpa, or optimize budget and bidding
• analyze market, traffic, conversion funnel, and campaign performance signals
• apply this specific capability: account checklist, risk scan, launch readiness score

Typical trigger keywords:

• ads, advertising, campaign, growth, strategy
• revenue, profit, roi, roas, cpa
• budget, bidding, traffic, conversion, funnel
• meta, googleads, tiktokads, youtubeads, amazonads, shopifyads, dsp

Input Contract

Required:

• business_goal: primary objective (sales, leads, traffic, awareness, retention)
• scope: campaign range, market, timeline, and platform scope
• context: URL, account context, historical performance, or request text

Optional:

• kpi_targets: target cpa, roas, revenue, roi, ltv, cvr
• constraints: budget, policy, brand rules, timeline, resource limits
• platform_preference: preferred channels and priority
• baseline_metrics: existing benchmark metrics

Output Contract

Return an execution-ready result with:

1. Intent Summary (goal, KPI, scope)
2. Findings (key observations and assumptions)
3. Action Plan (prioritized next steps)
4. Risks and Guardrails (what can break and what to monitor)
5. Handoff Payload (structured fields for downstream skills)

Workflow

1. Normalize request and confirm objective.
2. Validate available inputs and list missing critical data.
3. Analyze according to this skill focus: account checklist, risk scan, launch readiness score.
4. Generate prioritized actions tied to KPI impact.
5. Add platform-specific notes and constraints.
6. Emit a compact handoff payload for execution.

Decision Rules

• If KPI is missing, infer likely primary KPI from goal and mark assumption explicitly.
• If data quality is low, return conservative recommendations and required follow-up checks.
• If platform context is unclear, provide platform-agnostic baseline plus channel variants.
• If policy or account risk appears high, require compliance or account checks before scale.
• If urgency is high and uncertainty is high, prioritize reversible low-risk actions first.

Platform Notes

Primary platform scope:

• Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, DSP/programmatic

Guidance:

• Use platform-specific recommendations only when evidence supports them.
• Keep naming explicit: Meta, Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, DSP.
• If request is cross-channel, provide channel order and budget split rationale.