Website SEO — Universal On-Page Optimization System

What This Skill Does

Guides you through a complete website SEO audit and optimization process. Covers on-page elements, technical fundamentals, schema markup, and an ongoing optimization strategy that compounds over time.

How to Use This Skill

Input format:

WEBSITE URL: [Your website]
CMS: [WordPress / Webflow / Squarespace / Shopify / Custom]
NICHE: [Your industry]
TARGET LOCATION: [Local / National / Global]
PRIORITY PAGES: [Homepage / Service pages / Blog / Product pages]
CURRENT ISSUES: [Known issues or "unknown — need full audit"]
GOAL: [Rank for specific keywords / Improve existing rankings / Fix technical issues]

Phase 1: Page-Level Optimization

Title Tag Optimization

Formula: Primary Keyword — Secondary Keyword | Brand Name

Rules:
- 50-60 characters maximum
- Primary keyword as close to the beginning as possible
- Each page must have a UNIQUE title
- Make it compelling for humans, not just crawlers

Bad: "Home | Company Name"
Good: "Personal Training Rotterdam — 1-on-1 Coaching | Brand Name"

Meta Description Optimization

Formula: [Benefit] + [Primary keyword] + [CTA]

Rules:
- 150-160 characters
- Include primary keyword naturally
- Include a call-to-action
- Each page must have a UNIQUE meta description
- Think of it as a micro-ad for your page in search results

Prompt to generate:
"Write a meta description for a [PAGE TYPE] page about [TOPIC] for [BRAND NAME].
Primary keyword: [KEYWORD]. Audience: [AUDIENCE].
Max 155 characters. Include a benefit + soft CTA."

Header Structure (H1-H6)

Rules:
- ONE H1 per page — contains primary keyword
- H2s: section headers — contain secondary/LSI keywords
- H3s: subsections
- Never skip levels (don't go H1 → H3)
- Headers should describe the content below them accurately

Audit prompt:
"Review the heading structure of this page: [paste page content]
Identify: missing H1, keyword opportunities in headers, hierarchy issues."

Content Optimization

On-Page Content Checklist:
- [ ] Primary keyword in first 100 words
- [ ] Primary keyword appears naturally throughout (1-2% density)
- [ ] LSI keywords (related terms) used throughout
- [ ] Minimum 300 words for service pages, 800+ for blog posts
- [ ] Content answers the search intent (informational/commercial/navigational)
- [ ] Internal links to 2-3 relevant pages on your site
- [ ] External link to 1 authoritative source
- [ ] All images have descriptive alt text

Content optimization prompt:
"Optimize this content for the keyword [KEYWORD]:
[Paste your existing content]
Suggest: where to add the keyword naturally, missing LSI terms,
structural improvements, and any thin content sections to expand."

Phase 2: Technical SEO Essentials

Core Technical Checklist