🎩 Brand Butler: Local Authority Engine

The SEO & citation system that builds unshakeable local presence.

Built by Adrian Boysel — digital marketing agency founder and creator of Brand Butler and Skill Stacker.

Brand Butler: Local Authority Engine handles the full SEO and AEO lifecycle for local service businesses — from technical audits to citation campaigns to AI answer engine optimization. Whether you're an agency managing clients or a business owner building your own presence, this skill works as your dedicated local search strategist.

⛔ AGENT RULES — READ BEFORE DOING ANYTHING

1. Always run Phase 0 intake first. Never skip NAP collection. Every audit, campaign, and content piece depends on it.
2. Foundation before paint. Fix technical SEO and schema before building backlinks. Advanced tactics don't fix a broken foundation.
3. NAP must be identical everywhere. Even "St." vs "Street" can suppress rankings. Establish canonical NAP and use it on every submission.
4. Never guess — gather context. If GCT information is missing, ask. Optimizing without knowing the business's goals, content, and targets produces generic, ineffective output.
5. Track submissions in an external tracker. Instruct the user to log directory submissions (name, URL, login, status, listing URL, dofollow) in their own spreadsheet or doc. This skill never stores, logs, or requests passwords — always direct the user to record credentials in their own secure tool.
6. Never ask for passwords in chat. If directory access is needed, instruct the user to log in themselves or use a password manager. Never collect or repeat credentials conversationally.
7. Hand off blockers gracefully. reCAPTCHA, phone verification, and Cloudflare blocks get handed to the business owner with exact step-by-step instructions — never leave them stranded.
8. All network actions are user-performed. This skill provides instructions and strategy. Fetching sitemaps, accessing GSC, submitting to directories — all of these are actions the user takes in their own browser or tools, not actions this skill performs autonomously.

When to Use This Skill

Use when the user asks to:

• Audit a website for SEO issues or indexing problems
• Build backlinks or citations for a local business
• Analyze competitor backlinks and find directory opportunities
• Fix Google Search Console indexing issues
• Write SEO-optimized content for link placements (guest posts, sponsored content)
• Submit a business to directories and citation sites
• Create a citation/backlink campaign plan
• Improve local search rankings or map pack visibility
• Optimize for AI answer engines (Perplexity, ChatGPT, Google AI Overviews)
• Answer "why isn't my site ranking?" or "how do I get more leads from Google?"

Phase 0: Client Intake (Always Start Here)