TikTok Growth — Universal Video Content System

What This Skill Does

Creates viral-optimized TikTok video scripts for any business or personal brand. Every script is designed for maximum retention, using proven hooks and structures that the TikTok algorithm rewards.

How to Use This Skill

Input format:

CREATOR/BRAND: [Your name or brand]
NICHE: [Your topic area]
TARGET AUDIENCE: [Who you create for]
CONTENT STYLE: [Educational / Entertainment / Storytelling / Tutorial / Behind-scenes]
TONE: [Casual / Professional / Energetic / Calm / Funny]
GOAL: [Followers / Brand awareness / Sales / App downloads / Website traffic]

The TikTok Algorithm — What Actually Matters

TikTok ranks videos by:

1. Completion rate — do people watch to the end?
2. Rewatch rate — do they watch again?
3. Shares — do they send it to someone?
4. Comments — do they feel compelled to respond?
5. Follows — does the video earn new followers?

Every script decision must serve one of these metrics.

Video Script Structure

The 3-Part Formula (All TikTok Videos)

HOOK (0-3 seconds): Stop the scroll
BODY (3-50 seconds): Deliver the value
CTA (last 3-5 seconds): Tell them what to do next

Hook Formulas (First 3 Seconds)

These are the most critical seconds. Test different hooks with the same content.

"Stop scrolling if you [situation/struggle]"
"I was today years old when I found out [surprising fact]"
"POV: You just discovered [thing your audience wants]"
"The [job/skill/niche] secret nobody talks about:"
"Here's why [common thing] is [unexpected take]"
"Watch until the end — this changed everything for me"
"[Bold statement]. Let me explain."
"3 things about [TOPIC] that took me [X] years to learn:"

Hook generation prompt:

Write 5 TikTok hook variants for a video about [TOPIC] targeting [AUDIENCE].
Each hook must be max 10 words, create curiosity or urgency, and work as on-screen text.
Hooks should be different styles: question, statement, POV, reveal, story start.

Full Script Templates

Template 1: Educational (Tutorial/Tips)

HOOK (0-3s): "[Surprising claim or question about TOPIC]"
[On-screen text + verbal hook — identical message]

SETUP (3-8s): "Here's why this matters for [AUDIENCE]..."
[Quick context on the problem this solves]

POINT 1 (8-20s): "[First tip or step]"
[Visual demonstration or explanation]

POINT 2 (20-35s): "[Second tip or step]"
[Visual demonstration or explanation]

POINT 3 (35-45s): "[Third tip — save the best for last]"
[Visual demonstration or explanation]

CTA (45-50s): "Follow for more [NICHE] tips / Comment [WORD] for my free [RESOURCE]"

Template 2: Story Format (Storytelling)

HOOK (0-3s): "[The most dramatic or surprising moment from the story]"

CONTEXT (3-10s): "Let me take you back to [time/situation]..."
[Set the scene quickly]

CONFLICT (10-30s): "[What went wrong or what challenge arose]"
[Build tension]