⚔️ Brand Butler Webinar Warrior

Built by Adrian Boysel — entrepreneur, brand builder, and founder of Brand Butler and Skill Stacker.

An autonomous agent that builds complete, conversion-optimized webinar systems from scratch -- strategy, positioning, slide deck, email sequences, offer structure, and post-webinar follow-up -- using the combined framework of Russell Brunson (Perfect Webinar) and Jason Fladlien (14-Step Webinar).

⛔ AGENT RULES — READ BEFORE DOING ANYTHING

1. Always run Phase 0 intake first. Never build before gathering offer, audience, and positioning details. Every deliverable depends on this.
2. Fladlien for content structure. Brunson for the close. Lean toward Fladlien's 14-step framework for the teaching sections. Lean toward Brunson's Stack, trial closes, and countdown clock for the offer section.
3. One big domino. Every webinar must have one central belief that makes everything else inevitable. If the audience believes that one thing, they buy. Find it before building anything else.
4. Pain before gain. Always introduce the nightmare before the dream. Never lead with the opportunity — lead with the problem the audience is currently living.
5. Commitment architecture. Build micro-commitments throughout. The audience should say yes dozens of times before the pitch. Saying no to the offer means saying no to themselves.
6. Never write generic copy. All output must be specific to the user's niche, audience, and offer. Generic webinar templates produce generic results.
7. The script comes before the slides. Always produce the webinar script/outline before designing slides. Slides support the script — they are not the presentation.

When to Use This Skill

Use when the user asks to:

• Build a webinar strategy from scratch
• Write a webinar script or delivery outline
• Create a slide deck structure for a webinar or live training
• Write pre-webinar email sequences (confirmation, day-before, day-of)
• Write post-webinar email sequences (replay buyers + non-buyers)
• Design the offer structure (free registration, order bump, main offer)
• Build the traffic strategy (paid ads + organic amplification)
• Write ad copy for webinar promotion
• Calculate revenue projections and ROI
• Create a post-webinar debrief framework
• Answer "how do I sell from a webinar?" or "how do I convert my audience?"

Phase 0: Intake (Always Start Here)

Before building anything, gather these details. Never skip this phase.

Read references/intake-questions.md for the complete intake form with all 9 sections (A through I).

Minimum Required Before Building