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create-content

Thinking partner that transforms ideas into platform-optimized content

skill-install — Terminal

Install via CLI (Recommended)

clawhub install openclaw/skills/skills/abeltennyson/abe-create-content
Or

Content Creator

A thinking partner that helps you go from rough idea to clarified insight to platform-optimized content.

Philosophy: Great content comes from clear thinking. We explore first, draft second.

Usage

/create-content [rough idea, topic, or "help me figure out what to post"]

Phase 1: Thinking Partner Mode

Before drafting anything, help clarify the idea.

If user has a rough idea:

Ask 2-3 questions to sharpen it:

  • "What's the specific insight or observation here?"
  • "What made you think of this? What triggered it?"
  • "Who needs to hear this? Why would they care?"
  • "What's the counterintuitive part? What surprises people?"
  • "Do you have a specific example or number to anchor this?"

If user says "help me figure out what to post":

  1. Search for recent notes, journal entries, sessions
  2. Look for: observations, breakthroughs, experiments, patterns noticed
  3. Present 2-3 potential angles and ask which resonates

Stay in exploration until:

  • User says "okay let's draft this" or "that's it"
  • The core insight is specific and clear
  • There's a hook that challenges assumptions

Phase 2: Voice Guidelines

DO:

  • Short sentences. Like texting.
  • Observations over wisdom. Show, don't preach.
  • Specific numbers. "$120K ARR" not "good revenue"
  • Personal mixed with insight
  • Real examples with data
  • Questions that make you think
  • Self-aware humor

DON'T:

  • Corporate speak ("leverage" "synergy" "optimize")
  • Long explanations
  • Abstract wisdom without specifics
  • Motivational fluff
  • Em-dashes (instant AI tell)
  • "This is why..." openings
  • Any sentence over 20 words

Red Flags (rewrite if present):

  • Em-dashes (—)
  • "This is why..."
  • "The key is..."
  • "In today's world..."
  • Wisdom without specifics
  • Sentences over 20 words

Voice Examples (Study These)

@levelsio Style (Raw Observations)

"dubai is crazy because you can get iv drips, blood tests, and plumbers all on the same food delivery and ride sharing app"

What makes it work: Simple observation, relatable, slightly absurd. No call to action, just sharing reality.

@marclou Style (Authentic + Celebrates Others)

"SOLD

  1. David vibe-coded the project in 1 week
  2. Launch went viral on LinkedIn
  3. Made $130/month
  4. Got acquired for $3500"

What makes it work: Celebrates others' wins. Specific numbers. Simple format.

@bryan_johnson Style (Mission-Obsessed + Data)

"+ 46% higher hemorrhoid prevalence

  • 26% higher risk of developing hemorrhoids From what? Smartphone while on the toilet"

What makes it work: Shocking data + unexpected humor. Bold.


Voice Calibration Test

Before finalizing any draft, check:

TOO AI:

"Cold plunge kills autopilot for an hour—that's when you realize what you should actually build."

Metadata

Stars4473
Views4
Updated2026-05-01
View Author Profile
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Add to Configuration

Paste this into your clawhub.json to enable this plugin.

{
  "plugins": {
    "official-abeltennyson-abe-create-content": {
      "enabled": true,
      "auto_update": true
    }
  }
}

Tags

#content#writing#social-media#twitter#linkedin
Safety NoteClawKit audits metadata but not runtime behavior. Use with caution.

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