Startup Naming Pro
Generate and evaluate brand, product, and startup names using linguistic science, cultural awareness, trademark heuristics, and domain availability principles. Covers naming frameworks (descriptive, abstract, coined, metaphorical), linguistic analysis, and cross-cultural safety checks. Use when naming a new product, company, brand, feature, or project.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/371166758-qq/startup-naming-proStartup Naming Pro
Systematic brand and product naming with linguistic rigor and business sense.
Naming Categories
1. Descriptive (描述型)
Directly describes what the product does.
- Pros: Instant understanding, good for SEO
- Cons: Generic, hard to trademark, limiting
- Examples: General Electric, American Airlines, PayPal
- Use when: Utility matters more than brand personality (B2B tools, infrastructure)
2. Abstract / Coined (造词型)
Invented words with no prior meaning.
- Pros: Unique, trademark-friendly, ownable
- Cons: Needs marketing investment to establish meaning
- Examples: Kodak, Rolex, Hulu, Spotify
- Use when: Building a category-defining brand
3. Metaphorical (隐喻型)
Uses imagery or concepts from other domains.
- Pros: Memorable, story-rich, emotionally resonant
- Cons: Meaning may not be immediately obvious
- Examples: Amazon (vast), Nike (victory), Stripe (simple + bold)
- Use when: Emotional connection matters more than literal description
4. Compound / Blended (复合型)
Combines two words or word parts.
- Pros: Fresh but recognizable, compact
- Cons: Can feel contrived if overdone (-ify, -ly fatigue)
- Examples: Facebook, Netflix, Pinterest, Instagram
- Use when: Want to evoke two concepts simultaneously
Evaluation Framework
Score each name candidate on these dimensions (1-10):
| Dimension | Weight | What to Check |
|---|---|---|
| Memorability | 25% | Can you recall it after hearing it once? |
| Pronounceability | 20% | Can a 5-year-old say it? Can non-native speakers? |
| Brevity | 15% | Ideally 2-3 syllables, under 10 characters |
| Uniqueness | 15% | Google it — is it dominated by other results? |
| Domain potential | 10% | Is the .com available or acquirable? |
| Cultural safety | 10% | Does it mean anything offensive in major languages? |
| Trademark viability | 5% | Does it conflict with existing marks in the category? |
Minimum passing score: 6.5/10 weighted average. Don't ship below this.
Workflow
1. Brief
Gather from the user:
- What does the product/company do?
- Target audience and geography?
- Desired brand personality (playful, serious, luxurious, technical)?
- Any constraints (must include a word, must start with a letter, budget for domain)?
- Competitors to differentiate from?
2. Generate
Produce 10-15 candidates across all 4 naming categories. Use these techniques:
Linguistic tricks:
- Alliteration: PayPal, BlackBerry, Best Buy
- Repetition:滴滴, TikTok, WeChat → We
- Rhyme: Reese's, Lean Cuisine, 7-Eleven
- Ending -ify: Shopify, Spotify (→ overused, use sparingly)
- Ending -ly: Weebly, Bitly (→ avoid)
- Latin/Greek roots: Acer (sharp), Volvo (I roll), Sony (sonus/sound)
Metadata
Not sure this is the right skill?
Describe what you want to build — we'll match you to the best skill from 16,000+ options.
Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-371166758-qq-startup-naming-pro": {
"enabled": true,
"auto_update": true
}
}
}Related Skills
Chinese NLP Toolkit
Specialized natural language processing for Chinese text. Covers segmentation (jiaba), sentiment analysis, keyword extraction, text summarization, tone detection, readability scoring, and format conversion (simplified/traditional, pinyin annotation). Use when processing, analyzing, or transforming Chinese text content.
Chinese Social Media Content Forge
Generate platform-native content for Chinese social media (Xiaohongshu/Little Red Book, WeChat Official Accounts, Douyin scripts, Bilibili descriptions). Handles style transfer, hashtag optimization, emoji usage patterns, and platform-specific formatting. Use when creating content for Chinese audiences, adapting English content for Chinese platforms, or batch-generating social media posts.
Qf Weather
Skill by 371166758-qq
Midjourney Prompt Architect
Generate detailed, creative, and optimized prompts for Midjourney and other AI image generation tools (Stable Diffusion, DALL-E, Flux). Covers style specification, composition, lighting, camera parameters, and negative prompting. Use when creating image generation prompts, refining visual concepts, or building prompt templates for batch generation.
Qf Content Repurpose
Skill by 371166758-qq