Content Repurpose

Transform a single piece of content into platform-optimized versions for Xiaohongshu, WeChat Official Accounts, Douyin, Twitter/X, LinkedIn, and more.

Description

This skill takes any content (article, podcast transcript, research summary, product announcement) and adapts it for multiple platforms, each with its own format conventions, audience expectations, and engagement patterns. It preserves the core message while maximizing reach across different distribution channels.

When to Use

• You have a long-form article and want to distribute it across social platforms
• You need to adapt English content for Chinese platforms (or vice versa)
• You want to create a content calendar from a single source
• Preparing launch announcements for multi-platform distribution
• Repurposing podcast/video transcripts into written content

Instructions

Step 1: Extract the Core Message

From the source content, identify:

1. Hook — the single most compelling statement
2. Key points — 3-5 main takeaways
3. Proof/Evidence — data, quotes, or examples supporting each point
4. CTA — what you want the reader to do next

Step 2: Platform Adaptation Rules

Xiaohongshu (小红书)

• Title: 20 chars max, use brackets【】for emphasis, number patterns work ("5个技巧"), curiosity hooks
• Body: 300-800 words, heavy emoji use (🔥💡✅), short paragraphs (1-3 sentences), list format preferred
• Structure: Hook → Pain point → Solution → Summary → CTA
• Tone: Friendly, personal, like a friend sharing tips
• Tags: 5-10 relevant hashtags at the end
• Cover: Text-overlay style description for the cover image

WeChat Official Account (微信公众号)

• Title: 20-30 chars, informative but intriguing, avoid clickbait (WeChat penalizes it)
• Body: 1500-3000 words, deeper analysis, mix short and long paragraphs
• Structure: Hook → Context → Analysis → Opinion → CTA
• Tone: Professional but conversational, slightly literary
• Format: Use subheadings, blockquotes, and white space generously
• Opening: First 30 characters visible in notification — make them count

Douyin (抖音)

• Script: 30-90 seconds, 150-400 words spoken
• Hook: First 3 seconds must stop the scroll (question, bold claim, visual)
• Structure: Hook → 1-3 points with quick transitions → CTA
• Tone: Energetic, fast-paced, authoritative or relatable
• Text overlay: Key phrases on screen for silent viewers
• Hashtags: 3-5, include one broad and one niche

Twitter/X

• Tweet: 280 chars max, single point per tweet
• Thread: Hook tweet → 3-7 supporting tweets → summary tweet
• Tone: Conversational but sharp, opinionated
• Format: Numbers and bullet points stand out, use line breaks
• Hashtags: 1-3, placed at the end
• Media: Attach an image or quote card for 2-3x engagement