SEO Content Optimizer

Optimize articles and web pages for search engines with keyword strategy, title optimization, content structure, and on-page SEO best practices.

Description

This skill provides a systematic framework for creating and optimizing SEO-friendly content. It covers keyword research methodology, title/H1 optimization, content structure for featured snippets, internal linking strategy, and meta description crafting. Designed for content creators, marketers, and website owners who want organic search traffic.

When to Use

• Writing a new blog post or article targeting specific keywords
• Optimizing existing content that ranks on page 2-3 of Google
• Creating pillar pages or content clusters
• Writing product pages or landing pages
• Auditing content for SEO issues before publishing

Instructions

1. Keyword Strategy

Before writing, establish the keyword hierarchy:

Rules:

• Target ONE primary keyword per page (avoid keyword cannibalization)
• Include 3-5 secondary keywords
• Aim for 5-10 long-tail variations in FAQ or subsections
• Do NOT force keywords — unnatural density triggers penalties

2. Title & Meta Optimization

Title Tag (H1):

• Include primary keyword within first 60 characters
• Use power words at the start (How, Why, Best, Guide, Ultimate)
• Include a number when appropriate (7 Ways, 5 Tools)
• Match search intent: informational = "How/What/Why", transactional = "Best/Buy/Review"
• Example: "How to Write SEO Content That Ranks: A Complete Guide (2025)"

Meta Description:

• 150-160 characters
• Include primary keyword + one secondary keyword
• End with a CTA or value promise
• Example: "Learn how to write SEO content that actually ranks. Step-by-step keyword strategy, title optimization, and content structure guide for 2025."

URL Slug:

• Short, descriptive, hyphenated
• Include primary keyword
• Example: /seo-content-writing-guide

3. Content Structure

Follow this proven structure for informational content:

H1: Primary Keyword + Value Proposition
├── Introduction (100-150 words, include primary keyword in first sentence)
├── H2: Main Section 1 (secondary keyword)
│   ├── H3: Sub-point
│   └── H3: Sub-point
├── H2: Main Section 2
│   ├── H3: Sub-point
│   └── H3: Sub-point
├── H2: FAQ Section (target featured snippets)
│   ├── Question 1 (long-tail keyword)
│   ├── Question 2
│   └── Question 3
└── Conclusion + CTA