metricool

What This Skill Does

The Metricool skill for OpenClaw provides a powerful interface for automating your cross-platform social media strategy. By integrating directly with the Metricool API, this skill allows users to schedule, manage, and analyze content across major social networks including LinkedIn, X (Twitter), Bluesky, Threads, and Instagram. Instead of manually logging into multiple platforms, you can use OpenClaw to dispatch content, check your scheduled queues, or determine the optimal times for your audience engagement. It handles the complexity of API authentication via environment variables and supports granular control over per-platform text, enabling unique messaging for different social ecosystems while maintaining a single workflow.

Installation

To integrate this skill into your environment, follow these steps:

1. Ensure you have your Metricool API token and User ID from your Metricool dashboard.
2. Install the skill via the command line: clawhub install openclaw/skills/skills/willscott-v2/metricool.
3. Configure your credentials by adding METRICOOL_USER_TOKEN and METRICOOL_USER_ID to your ~/.moltbot/moltbot.json file or your workspace .env file.
4. Verify the setup by running the get-brands.js script to confirm your connectivity and retrieve your blogId.

Use Cases

• Automated Content Scheduling: Perfect for marketing agencies or solo creators who want to schedule a full week of posts in one go without manual platform switching.
• Optimized Engagement: Utilize the best-time.js script to query when your followers are most active on specific platforms, allowing you to maximize reach.
• Monitoring: Quickly audit upcoming content by querying the scheduled posts endpoint, ensuring your pipeline is always full.
• Content Variation: Use the per-platform text capability to tailor messaging (e.g., professional tone for LinkedIn, casual tone for Threads).

Example Prompts

1. "OpenClaw, find the best time to post on my X account this week and then schedule my draft announcement for that slot."
2. "List all my scheduled posts for the next 7 days across all platforms and tell me if there are any gaps."
3. "Schedule a new post for LinkedIn and Threads for tomorrow at 10 AM; use the draft content provided in my notes and include the project image URL."

Tips & Limitations

• Character Limits: Always be mindful of platform-specific character caps (e.g., 280 for X, 300 for Bluesky) to avoid API errors. Use the provided JSON text object for customized snippets.
• Image Hosting: Images must be publicly accessible. Ensure your cloud storage or S3 bucket is configured with appropriate read permissions before triggering a post.
• Timezones: When scheduling, ensure your datetime string and timezone are accurate; the default timezone is set to America/Chicago if unspecified. Always test with a single post before mass-scheduling.