Icp Qualifier

What This Skill Does

The ICP Qualifier skill acts as a specialized AI sales intelligence agent for Visual Dept. Its primary function is to ingest lead information—such as a brand's website, Instagram profile, or current product imagery—and automatically score them against a rigorous 100-point Ideal Customer Profile (ICP) framework. By evaluating variables like visual quality, revenue indicators, vertical alignment, and location, the agent removes the guesswork from outreach. It not only ranks leads as Hot, Warm, Cool, or Cold but also generates personalized outreach hooks, saving sales teams hours of manual research time.

Installation

To integrate this skill into your environment, run the following command in your terminal:

clawhub install openclaw/skills/skills/visualdeptcreative/icp-qualifier

This will add the qualification logic to your OpenClaw agent, enabling it to process lead data immediately using the internal scoring rubrics.

Use Cases

• Proactive Prospecting: Quickly filter large lists of potential clients pulled from lead generation tools by piping their data into the qualifier.
• Sales Prioritization: Determine which leads require an immediate personalized touch and which should be sent to a nurture sequence based on their score.
• Content Auditing: Use the visual assessment component to justify the necessity of professional AI photography when reaching out to brands currently using amateur DIY assets.
• Founder Research: Automatically parse social media and web data to confirm if a brand is female-founded, US-based, and within the 1-3 employee size range.

Example Prompts

1. "Qualify this lead: www.skincare-brand-example.com, Instagram handle @skincare_brand_ex, they have 12k followers and the site looks like it was built on Shopify."
2. "Review the brand 'EcoCandleCo' based on their Instagram presence. Their photography is amateur, they are based in the US, and they have 5k followers. Are they a HOT lead?"
3. "Analyze this list of 5 fashion brands and provide a table of their scores and recommended outreach hooks for the ones that hit 70+ points."

Tips & Limitations

• Accuracy: The scoring accuracy is highest when you provide a direct link to the brand's Instagram account, as visual quality is a major weighted factor in the scoring system.
• Data Privacy: Ensure the lead data provided is public-facing information; the tool is optimized for publicly accessible web and social media profiles.
• Customization: While the points are pre-set, you can prompt the agent to prioritize specific verticals if your current campaign focus shifts.
• Manual Review: Always perform a final human review on 'HOT' leads before sending sensitive outreach to ensure the tone aligns perfectly with your brand voice.