activecampaign-automation

What This Skill Does

The activecampaign-automation skill integrates your ActiveCampaign account with OpenClaw via Rube MCP and Composio. This allows the AI agent to act as a marketing operations specialist, handling customer relationship management tasks without manual intervention. The skill empowers your agent to search for contact records, add new leads to your database, assign or remove organizational tags, and manage list subscriptions across your campaigns. By leveraging Rube MCP, the skill ensures that communication with the ActiveCampaign API remains secure and abstracted, allowing you to focus on high-level workflow automation rather than technical API management.

Installation

To integrate this skill into your environment, follow these steps:

1. Ensure your OpenClaw agent is configured and the openclaw/skills repository is accessible.
2. Run the following command in your terminal: clawhub install openclaw/skills/skills/sohamganatra/activecampaign-automation.
3. Configure your Rube MCP server by adding https://rube.app/mcp to your client configuration.
4. Within the OpenClaw interface, execute RUBE_MANAGE_CONNECTIONS with the active_campaign toolkit to authorize access.
5. Always run RUBE_SEARCH_TOOLS to ensure your agent has the most current schema definitions before initiating workflows.

Use Cases

This skill is perfect for marketing teams and solopreneurs looking to scale their CRM operations. Common use cases include:

• Automating lead qualification: When a user fills out a web form, the agent can automatically tag them based on their interests and add them to relevant email lists.
• Clean CRM maintenance: Quickly remove "bounced" or "inactive" tags from lists based on criteria provided in a CSV file or direct conversation.
• Onboarding workflows: Trigger automation enrollment for new signups by applying specific tags that trigger pre-configured ActiveCampaign automations.

Example Prompts

1. "Check if [email protected] exists in ActiveCampaign, and if so, add the tag 'Webinar-Attendee' and subscribe them to the 'Newsletter' list."
2. "Create a new contact for Sarah Connor at Cyberdyne Systems using her email [email protected] and phone number 555-0101."
3. "Find all contacts tagged as 'Prospect' and update their status by adding the 'High-Priority' tag to them."

Tips & Limitations

Always call RUBE_SEARCH_TOOLS first, as API schemas can evolve. Note that the action field for tag management is case-sensitive and must be 'Add' or 'Remove'. While phone numbers are supported in search, the tool may return partial matches, so verify results via email when possible. Creating a contact with an existing email address will update that record, which is useful for synchronization but should be handled carefully to avoid accidental overwrites of existing data.