Social Media Content Calendar

Generate complete content calendars with platform-adapted posts, hashtag research, image prompts, and scheduling — exportable to Buffer, Hootsuite, or Later.

How to Use

/social-media-content-calendar "Vegan bakery in Austin" "instagram,tiktok" "4 weeks"
/social-media-content-calendar "B2B SaaS startup" "linkedin,twitter" "2 weeks"
/social-media-content-calendar "Personal fitness coach" "instagram,youtube,tiktok" "1 month"

• $ARGUMENTS[0] = Brand/niche description
• $ARGUMENTS[1] = Platforms (comma-separated): instagram, twitter, linkedin, tiktok, facebook, youtube, threads
• $ARGUMENTS[2] = Timeframe (default: 4 weeks)

Calendar Generation Process

Step 1: Brand & Audience Analysis

From the brief, establish:

• Brand voice: Professional, casual, witty, inspirational, educational
• Target audience: Demographics, interests, pain points
• Content pillars (3-5 themes that all content maps to):
  • Example for fitness coach: Workouts, Nutrition, Motivation, Client Results, Behind the Scenes
• Competitor reference: What type of content works in this niche?

Step 2: Platform Strategy

Set posting frequency and content types per platform:

Step 3: Content Mix

Apply the content mix ratio:

Step 4: Generate the Calendar

For each post, generate:

date: "2026-02-17"
day: "Monday"
platform: "instagram"
content_type: "reel"
content_pillar: "Workouts"
mix_category: "Educational"

caption: |
  Full caption text here.

  Include line breaks for readability.

  End with a CTA (save, share, comment, link in bio).

hashtags:
  primary: ["#fitness", "#homeworkout"]  # 3-5 high-volume
  secondary: ["#fitnesstips", "#workoutmotivation"]  # 3-5 medium
  niche: ["#austinfitness", "#veganfitness"]  # 3-5 low-competition

image_prompt: "Description for AI image generation or photographer brief"
alt_text: "Accessible image description for screen readers"
cta: "Save this for your next workout"
notes: "Any additional context for the social media manager"