analytics-tracking
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
Why use this skill?
Learn to set up, audit, and improve your analytics tracking plan. Implement GA4, GTM, and conversion tracking with expert-backed frameworks.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/rdewolff/analytics-trackingWhat This Skill Does
The analytics-tracking skill serves as your expert consultant for architecting, implementing, and auditing data measurement strategies. It empowers you to bridge the gap between business objectives and technical implementation, ensuring that the data you collect is high-quality, actionable, and aligned with your organizational goals. Whether you are setting up a fresh Google Analytics 4 (GA4) property, migrating to a new tracking infrastructure, or performing a cleanup of existing event naming conventions, this skill provides the framework to do so with precision. It emphasizes the importance of tracking for decisions over tracking for data, helping you avoid vanity metrics and focus on conversion pathways and user behavior that truly matter.
Installation
To integrate this capability into your agent, use the following command in your terminal within the ClawHub environment:
clawhub install openclaw/skills/skills/rdewolff/analytics-tracking
Use Cases
This skill is designed for scenarios where you need to measure success across your digital ecosystem. Common use cases include:
- Setting up GTM (Google Tag Manager) containers from scratch.
- Designing a comprehensive tracking plan (Data Layer specifications) for a new web application.
- Auditing an existing setup to identify why conversion data is missing or inaccurate.
- Establishing consistent naming conventions (e.g., object_action) across product and marketing teams to prevent data fragmentation.
- Defining custom conversions and mapping out critical user journeys through a funnel.
- Implementing UTM parameter standards for marketing campaigns to ensure proper attribution.
Example Prompts
- "I need to track user onboarding for my SaaS. Can you help me draft a tracking plan that captures form starts, completions, and specific feature adoption steps?"
- "We are seeing a mismatch between our GA4 dashboard and our internal database for completed purchases. Can you help me audit our GTM configuration to identify the discrepancy?"
- "What is the best naming convention to use for our app events so that our marketing and product teams can easily filter data in our analytics dashboard?"
Tips & Limitations
To maximize the value of this skill, always start by defining the key business questions you are trying to answer. Avoid the common trap of 'tagging everything.' Instead, prioritize high-intent interactions like signups, purchases, and core feature triggers. Note that while this skill provides expert architectural guidance and documentation, it does not physically inject tracking code into your source repository automatically; it generates the requirements, plans, and instructions for you or your engineers to implement correctly. For A/B testing measurement, please utilize the dedicated ab-test-setup skill instead.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-rdewolff-analytics-tracking": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
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When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.