AEO Content Skill (Free)

Source: github.com/psyduckler/aeo-skills Part of: AEO Skills Suite — Prompt Research → Content → Analytics

Create or refresh content that AI assistants want to cite — using zero paid APIs.

Requirements

• web_fetch — analyze currently-cited sources and existing content
• web_search — find competing content (Brave free tier, optional)
• LLM reasoning — research, brief, draft, and evaluate

Mode Detection

• Create mode — User provides a target prompt but no existing URL → write new content
• Refresh mode — User provides an existing page URL (+ optional target prompt) → audit and update

Input

• Target prompt (required for create, optional for refresh) — the AI prompt this content should win
• Brand/domain (required) — who the content is for
• Existing URL (refresh mode) — the page to update
• Topic context (optional) — additional info about the brand's angle
• Content type (optional) — guide, comparison, how-to, explainer

Create Mode Workflow

Step 1: AI Landscape Research

Search the target prompt and close variants to understand the current answer landscape:

1. Web search the exact prompt — search engines show similar sources to what AI cites
2. web_fetch the top 5-10 results — these are the pages AI models draw from
3. web_search for "[topic]" site:reddit.com — find real user questions and discussions

For each top-ranking page, extract:

• Main points and structure
• Unique data, frameworks, or insights
• Gaps — what they miss or get wrong
• Freshness — when was it last updated?

Step 2: Build the Content Brief

Use the template in references/content-brief-template.md to structure research.

Key decisions:

• Mandatory topics — every sub-topic the AI currently covers in its answer
• Unique value angle — what will this content add that no current source provides? (Most important decision.)
• Content structure — outline with H2/H3 headings that mirror question phrasing
• Target specs — word count, format, tone

Step 3: Write Citation-Worthy Content

Draft following citation signals from references/citation-signals.md. Key principles:

• Lead each section with a direct, quotable 1-2 sentence answer
• Use descriptive headings that match question phrasing
• Include original data, frameworks, or expert perspective
• Name specific tools, companies, people, statistics
• Cover every sub-question the AI currently answers, then go deeper on 2-3 areas
• Cut fluff — every paragraph earns its place

Step 4: Self-Evaluate

Before delivering, check the draft against currently-cited sources: