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brand-analyzer

Analyze brands to generate comprehensive brand identity profiles (JSON). Use when the user wants to analyze a brand, create a brand profile, or needs brand data for ad generation. Stores profiles for reuse across Ad-Ready, Morpheus, and other creative workflows. Can list existing profiles and update them.

skill-install — Terminal

Install via CLI (Recommended)

clawhub install openclaw/skills/skills/pauldelavallaz/ai-brand-analyzer
Or

Brand Analyzer: AI Brand Identity Profiler

Analyze any brand to generate a comprehensive brand identity JSON profile using Gemini Flash with Google Search grounding.

Overview

Brand Analyzer creates structured brand identity profiles by:

  1. Researching the brand via Google Search (official data, campaigns, visual identity)
  2. Analyzing brand behavior, visual patterns, photography style, tone of voice
  3. Generating a complete JSON profile following the standard template
  4. Storing the profile for reuse across all creative workflows

When to Use

  • User asks to "analyze a brand" or "create a brand profile"
  • Before running Ad-Ready when the brand isn't in the catalog
  • When the user mentions a brand that doesn't have a profile yet
  • To update/refresh an existing brand profile

Quick Commands

Analyze a brand and save to file

GEMINI_API_KEY="$KEY" uv run {baseDir}/scripts/analyze.py \
  --brand "Brand Name" \
  --output ./brands/Brand_Name.json

Analyze and auto-save to Ad-Ready brands catalog

GEMINI_API_KEY="$KEY" uv run {baseDir}/scripts/analyze.py \
  --brand "Heredero Gin" \
  --auto-save

The --auto-save flag automatically saves to ~/clawd/ad-ready/configs/Brands/{Brand_Name}.json

Print to stdout

GEMINI_API_KEY="$KEY" uv run {baseDir}/scripts/analyze.py --brand "Nike"

Inputs

InputRequiredDescription
--brandBrand name to analyze
--outputOptionalOutput file path (default: stdout)
--auto-saveOptionalAuto-save to Ad-Ready brands catalog
--api-keyOptionalGemini API key (or set GEMINI_API_KEY env var)

Output Format

The generated JSON follows the standard brand identity template used by Ad-Ready:

{
  "brand_info": { "name", "tagline", "category", "positioning", "vision", "mission", "origin_story" },
  "brand_values": { "core_values", "brand_promise", "differentiators", "non_negotiables" },
  "target_audience": { "demographics", "psychographics" },
  "tone_of_voice": { "personality_traits", "communication_style", "language_register", ... },
  "visual_identity": { "logo", "color_system", "typography", "layout_principles" },
  "photography": { "style", "technical" },
  "campaign_guidelines": { "visual_tone", "model_casting", "product_presentation", ... },
  "brand_behavior": { "do_dont", "immutability" },
  "channel_expression": { "retail", "digital", "print" },
  "compliance": { ... }
}

Integration with Other Workflows

Ad-Ready

Brand profiles are automatically available as brand_profile options when generating ads.

Morpheus Fashion Design

Brand visual identity (colors, photography style, tone) can inform Morpheus campaigns.

Custom Workflows

Load any brand profile JSON to extract visual identity, tone of voice, or campaign guidelines for any creative task.

Analysis Methodology

The analyzer follows a 3-phase approach:

Metadata

Stars1217
Views2
Updated2026-02-20
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Add to Configuration

Paste this into your clawhub.json to enable this plugin.

{
  "plugins": {
    "official-pauldelavallaz-ai-brand-analyzer": {
      "enabled": true,
      "auto_update": true
    }
  }
}
Safety NoteClawKit audits metadata but not runtime behavior. Use with caution.

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