press-release-writing
Press release writing in AP style with inverted pyramid structure. Covers formatting, datelines, quotes, boilerplates, and fact-checking. Use for: product launches, funding announcements, partnerships, company news, events. Triggers: press release, pr writing, media release, news release, announcement, product launch announcement, funding announcement, company news, media advisory, ap style, press statement, news wire
Why use this skill?
Master professional PR with this AP style writing tool. Get help drafting perfect press releases, product launches, and announcements with ease.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/okaris/press-release-writingWhat This Skill Does
The press-release-writing skill is a specialized agent tool designed to help users draft professional, industry-standard press releases. By strictly adhering to AP style guidelines and the inverted pyramid structure, this skill ensures that your company's news is communicated clearly and effectively to journalists and media outlets. It assists in crafting everything from compelling, objective headlines to boilerplates, providing a robust framework that emphasizes the most critical information early, while handling the nuanced formatting required for professional media distributions.
Installation
To integrate this skill into your OpenClaw environment, execute the following command in your terminal:
clawhub install openclaw/skills/skills/okaris/press-release-writing
Ensure you have the OpenClaw CLI properly configured before installation to allow the skill to interact with necessary context tools.
Use Cases
This skill is optimized for high-stakes corporate communication. Primary use cases include:
- Product Launches: Announcing new features or hardware with clear value propositions.
- Funding Announcements: Sharing series funding news with appropriate financial context.
- Strategic Partnerships: Formally communicating collaborations between entities.
- Company News: Announcing leadership changes, office openings, or major growth milestones.
- Media Advisories: Notifying the press of upcoming events or scheduled statements.
Example Prompts
- "Draft a press release about our new AI-driven cybersecurity platform launching next week, focusing on enterprise-grade encryption features."
- "Write a press release announcing that Company X has secured $10 million in Series A funding to scale our customer support team."
- "Review this draft regarding our partnership with Global Corp and ensure the headline is in AP style, then add a standard boilerplate for a SaaS startup."
Tips & Limitations
- Fact-Checking: Always supplement the AI's output by utilizing the provided inference.sh tools for real-time market data or factual validation.
- AP Style Compliance: The skill defaults to AP abbreviations for dates (e.g., Jan., Feb., Aug.). Avoid adding superlatives like 'revolutionary' or 'best' to meet journalistic standards.
- Tone: If the output feels too marketing-heavy, ask the agent to 'apply a more objective, neutral journalistic tone' to improve pickup chances.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-okaris-press-release-writing": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
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