press-release-writing
Press release writing in AP style with inverted pyramid structure. Covers formatting, datelines, quotes, boilerplates, and fact-checking. Use for: product launches, funding announcements, partnerships, company news, events. Triggers: press release, pr writing, media release, news release, announcement, product launch announcement, funding announcement, company news, media advisory, ap style, press statement, news wire
Why use this skill?
Master professional PR with this AP style writing tool. Get help drafting perfect press releases, product launches, and announcements with ease.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/okaris/press-release-writingWhat This Skill Does
The press-release-writing skill is a specialized agent tool designed to help users draft professional, industry-standard press releases. By strictly adhering to AP style guidelines and the inverted pyramid structure, this skill ensures that your company's news is communicated clearly and effectively to journalists and media outlets. It assists in crafting everything from compelling, objective headlines to boilerplates, providing a robust framework that emphasizes the most critical information early, while handling the nuanced formatting required for professional media distributions.
Installation
To integrate this skill into your OpenClaw environment, execute the following command in your terminal:
clawhub install openclaw/skills/skills/okaris/press-release-writing
Ensure you have the OpenClaw CLI properly configured before installation to allow the skill to interact with necessary context tools.
Use Cases
This skill is optimized for high-stakes corporate communication. Primary use cases include:
- Product Launches: Announcing new features or hardware with clear value propositions.
- Funding Announcements: Sharing series funding news with appropriate financial context.
- Strategic Partnerships: Formally communicating collaborations between entities.
- Company News: Announcing leadership changes, office openings, or major growth milestones.
- Media Advisories: Notifying the press of upcoming events or scheduled statements.
Example Prompts
- "Draft a press release about our new AI-driven cybersecurity platform launching next week, focusing on enterprise-grade encryption features."
- "Write a press release announcing that Company X has secured $10 million in Series A funding to scale our customer support team."
- "Review this draft regarding our partnership with Global Corp and ensure the headline is in AP style, then add a standard boilerplate for a SaaS startup."
Tips & Limitations
- Fact-Checking: Always supplement the AI's output by utilizing the provided inference.sh tools for real-time market data or factual validation.
- AP Style Compliance: The skill defaults to AP abbreviations for dates (e.g., Jan., Feb., Aug.). Avoid adding superlatives like 'revolutionary' or 'best' to meet journalistic standards.
- Tone: If the output feels too marketing-heavy, ask the agent to 'apply a more objective, neutral journalistic tone' to improve pickup chances.
Metadata
Not sure this is the right skill?
Describe what you want to build — we'll match you to the best skill from 16,000+ options.
Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-okaris-press-release-writing": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
Related Skills
product-changelog
Product changelog and release notes that users actually read. Covers categorization, user-facing language, visuals, and distribution. Use for: release notes, changelogs, product updates, feature announcements, versioning. Triggers: changelog, release notes, product update, version notes, what's new, feature announcement, product changelog, update log, release announcement, version release, product release, ship notes
logo-design-guide
Logo design principles and AI image generation best practices for creating logos. Covers logo types, prompting techniques, scalability rules, and iteration workflows. Use for: brand identity, startup logos, app icons, favicons, logo concepts. Triggers: logo design, create logo, brand logo, logo generation, ai logo, logo maker, icon design, brand mark, logo concept, startup logo, app icon logo
ai-content-pipeline
Build multi-step AI content creation pipelines combining image, video, audio, and text. Workflow examples: generate image -> animate -> add voiceover -> merge with music. Tools: FLUX, Veo, Kokoro TTS, OmniHuman, media merger, upscaling. Use for: YouTube videos, social media content, marketing materials, automated content. Triggers: content pipeline, ai workflow, content creation, multi-step ai, content automation, ai video workflow, generate and edit, ai content factory, automated content creation, ai production pipeline, media pipeline, content at scale
explainer-video-guide
Explainer video production guide: scripting, voiceover, visuals, and assembly. Covers script formulas, pacing rules, scene planning, and multi-tool pipelines. Use for: product demos, how-it-works videos, onboarding videos, social explainers. Triggers: explainer video, how to make explainer, product video, demo video, video production, video script, animated explainer, product demo video, tutorial video, onboarding video, walkthrough video, video pipeline
newsletter-curation
Newsletter curation with content sourcing, editorial structure, and subscriber growth strategies. Covers issue formatting, link roundups, commentary style, and sending cadence. Use for: email newsletters, link roundups, weekly digests, curated content, creator newsletters. Triggers: newsletter, email newsletter, newsletter curation, weekly digest, link roundup, curated newsletter, newsletter writing, newsletter format, subscriber growth, newsletter strategy, content curation, newsletter template