direct-analysis

What This Skill Does

Direct Analysis is a specialized OpenClaw agent skill designed to interface directly with the Yandex.Direct API to extract, aggregate, and evaluate the performance of your advertising accounts. Instead of manually exporting reports from the Yandex dashboard, this skill automates the data retrieval process, pulling metrics such as Cost Per Click (CPC), Click-Through Rate (CTR), total expenditure, and conversion tracking. It performs a diagnostic review of your active campaigns, identifies underperforming advertisements, and suggests actionable optimizations for your bidding strategy and ad copy.

Installation

To integrate this tool into your OpenClaw environment, execute the following command in your terminal: clawhub install openclaw/skills/skills/nimblemarketingapex-netizen/direct-analysis Ensure you have configured your YANDEX_TOKEN and associated CLIENT_LOGIN in your environment variables, as the skill requires these credentials to authenticate with the API.

Use Cases

This skill is ideal for digital marketers, business owners, and PPC specialists who need rapid insights without navigating complex web interfaces. Use it when you need to perform a quick health check on your daily ad spend, audit the effectiveness of specific search queries, or when you are brainstorming new CTA (Call to Action) variations for low-converting segments.

Example Prompts

1. "Проанализируй мои кампании в Яндекс.Директ за последний месяц и покажи объявления с самым низким CTR."
2. "У меня высокий расход, но мало конверсий. Посмотри рекламные кампании и дай рекомендации по оптимизации ставок."
3. "Выполни аудит моей текущей рекламы в Директе и предложи идеи для улучшения текстов объявлений."

Tips & Limitations

• Safety First: The bot operates in a read-only capacity by default. It does not publish data or modify your live campaign settings without explicit, secondary confirmation from the user.
• Data Granularity: For the best results, ensure your Yandex conversion goals are correctly configured within the Direct dashboard prior to running the analysis.
• Token Efficiency: The skill is optimized to process data in concise segments to minimize context window usage and avoid excessive token consumption during large data pulls.
• Limitations: The tool provides analytical insights and recommendations; final implementation of suggested bidding changes or budget shifts must be executed or authorized by the user to maintain full campaign control.