hotjar

What This Skill Does

The Hotjar skill for OpenClaw integrates your AI agent directly with the Hotjar behavior analytics platform. It allows the agent to interface with the Hotjar API to fetch site-specific data, including user session recordings, visual heatmaps, and survey feedback. By programmatically accessing this data, OpenClaw can analyze how users interact with your web interfaces, identify usability friction points, and provide data-backed recommendations for conversion rate optimization. This skill effectively acts as an analytical bridge, turning raw behavioral data into actionable insights for developers and product teams.

Installation

To integrate this skill, use the OpenClaw package manager. Execute the following command in your terminal: clawhub install openclaw/skills/skills/mrgoodb/hotjar

Once installed, you must configure the environment variables to authenticate with the Hotjar platform. Obtain your API Key and Site ID from your Hotjar admin dashboard and add them to your system environment: export HOTJAR_API_KEY="your_api_key_here" export HOTJAR_SITE_ID="your_site_id_here"

Use Cases

• UX Audits: Automatically fetch a sample of recent session recordings for a specific landing page to identify drop-off points.
• Feedback Synthesis: Pull survey results from Hotjar and ask OpenClaw to summarize the most common complaints or feature requests.
• Conversion Optimization: Retrieve heatmap data to correlate high-activity areas with conversion funnels, enabling the AI to suggest layout changes.
• Trend Reporting: Periodically query API endpoints to track how user interaction patterns change following a major site redesign.

Example Prompts

1. "OpenClaw, pull the latest user recordings for my main site and highlight the common patterns where users appear to get frustrated or stuck."
2. "Can you fetch the recent survey feedback from Hotjar and categorize the responses into 'UX issues', 'Content requests', and 'Pricing concerns'?"
3. "Analyze the current heatmap data for the checkout page and provide a summary of where users are clicking vs. where we want them to click."

Tips & Limitations

• Rate Limiting: Be aware that the Hotjar API has rate limits. Frequent polling may result in temporary API blocking; design your automation to request data in batches or at reasonable intervals.
• Data Privacy: Ensure you are compliant with GDPR/CCPA. Accessing recordings involves sensitive user data; use this tool strictly within ethical boundaries.
• Contextual Awareness: The AI performs best when you provide specific time ranges or criteria for the recordings, as fetching large datasets in a single request can be resource-intensive.
• Configuration: Always verify that your Site ID matches the specific project you intend to analyze, as incorrect IDs will lead to authorization errors or empty results.