product-marketing-context

What This Skill Does

The product-marketing-context skill acts as the centralized brain for your product's messaging and positioning. By creating and maintaining a standardized .claude/product-marketing-context.md file, it eliminates the need to repeatedly provide foundational information like target audiences, key personas, and pain points across various AI-driven marketing tasks. The skill intelligently audits your existing codebase to auto-generate a baseline draft, or guides you through a structured interview to capture your specific brand voice and market positioning.

Installation

To install this skill, use the following command in your terminal: clawhub install openclaw/skills/skills/michaelhoughtondebox/product-marketing-context

Use Cases

• Establishing Brand Consistency: Ensure all content generated (emails, landing pages, ads) aligns perfectly with your documented value proposition.
• Onboarding New Assets: Quickly get the agent up to speed on your product details without manual copy-pasting.
• Refining Positioning: Use the agent to iterate on your core messaging as your product evolves, ensuring the context document remains a living source of truth.
• Multi-Persona Targeting: Manage complex B2B buyer journeys by centralizing requirements for users, champions, and decision-makers in one accessible file.

Example Prompts

1. "I'm starting a new marketing project. Please check if my product-marketing-context is set up, and if not, help me auto-draft it from my repo."
2. "My target audience has shifted to focus more on mid-market companies. Let's update the target audience section in my product-marketing-context."
3. "Review my current positioning in the product-marketing-context and tell me if it effectively addresses the pain points of CTOs."

Tips & Limitations

• Verbatim is Best: The skill is most effective when you input exact phrases used by your actual customers. Avoid 'marketing speak' whenever possible.
• Incremental Updates: If you have a large product, don't try to fill all sections in one session. Update sections as your strategy matures.
• Reviewing the Draft: When using the 'Auto-draft' feature, always verify technical specs like pricing or specific integrations, as the agent might infer outdated information from old READMEs or unused code comments.