content-recycler
Transform and repurpose content across multiple platforms including Twitter, LinkedIn, Facebook, Instagram, TikTok, and email. Use when adapting long-form content for social media, creating platform-specific variations, building content calendars, or maintaining consistent messaging across channels.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/michael-laffin/content-recyclerContent Recycler
Overview
Transform existing content into optimized variations for multiple platforms while maintaining brand voice and message consistency. Turn one blog post into a week's worth of social media content, newsletter copy, and cross-platform engagement.
Core Capabilities
1. Long-Form to Micro-Content
Transform blog posts into:
- Twitter/X threads (280 char limits per tweet)
- LinkedIn posts (professional tone, character optimized)
- Facebook posts (conversational, community-focused)
- Instagram captions (emoji-rich, hashtag-optimized)
- TikTok/YouTube Shorts scripts (60-90 second scripts)
- Email newsletter summaries
Example Request: "Take this 2000-word blog post about '10 Productivity Hacks' and create: (1) A Twitter thread, (2) LinkedIn post, (3) Facebook post, (4) Instagram caption, (5) TikTok script, and (6) Email teaser."
2. Platform-Specific Adaptation
Optimize for each platform's unique characteristics:
Twitter/X:
- Character limit: 280 per tweet
- Thread structure for longer content
- Hashtags: 1-3 per tweet
- Tone: Conversational, snappy, value-focused
LinkedIn:
- Character limit: 3,000
- Professional but conversational tone
- Data and statistics perform well
- Use line breaks and emojis strategically
Facebook:
- Character limit: 63,206
- Conversational, community-oriented
- Ask questions to drive engagement
- Include images/videos
Instagram:
- Character limit: 2,200
- Emoji-heavy
- Hashtags: 5-30 (optimal: 11)
- Aesthetic formatting, line breaks
TikTok/Reels:
- Scripts: 60-90 seconds (150-250 words)
- Hook in first 3 seconds
- Clear CTA
- Trending sounds/music suggestions
3. Content Calendar Generation
From single content to multi-day schedule:
Take one comprehensive piece (blog, video, guide) and generate a content calendar with:
- Day 1: Teaser (Twitter, Instagram Story)
- Day 2: Main content release (LinkedIn, Facebook)
- Day 3: Follow-up thread (Twitter/X)
- Day 4: Behind-the-scenes (Instagram, TikTok)
- Day 5: Q&A or poll (Facebook, Instagram)
- Day 6: Summary/stats (LinkedIn)
- Day 7: Call-to-action/next steps (Email newsletter)
Example Request: "Create a 7-day content calendar from this blog post about 'Remote Work Tips' with daily posts for Twitter, LinkedIn, Instagram, and Facebook."
4. SEO & Hashtag Optimization
Generate platform-appropriate tags:
- LinkedIn: Tags in content, professional industry tags
- Instagram: 5-30 hashtags (mix of high, medium, low volume)
- Twitter: 1-3 hashtags per tweet
- Facebook: Minimal hashtags, more conversational tags
- TikTok: Trending sounds, challenge tags
Example Request: "Generate optimized hashtags for Instagram and LinkedIn for this content about 'AI in Marketing'."
Quick Start
Transform Blog to All Platforms
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-michael-laffin-content-recycler": {
"enabled": true,
"auto_update": true
}
}
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