Schema.org Site Enhancer

Overview

This skill helps agents integrate schema.org structured data into websites, enabling rich search results, better SEO, and improved communication with search engines. It provides ready-to-use JSON-LD templates, generation scripts, and implementation patterns for common schema types.

When to Use This Skill

Use this skill when:

• Building new websites that need SEO-optimized structured data
• Enhancing existing sites with schema.org markup
• Generating JSON-LD for organizations, products, articles, blog posts, events, FAQs, or local business info
• Validating schema markup against schema.org standards
• Creating reusable templates for recurring site types

Triggers:

• "Add schema.org markup to this site"
• "Generate JSON-LD for [product/article/event]"
• "Improve SEO with structured data"
• "Create schema template for [type]"
• "Validate my schema.org implementation"

Core Capabilities

1. JSON-LD Template Generation – Produce ready-to-insert JSON-LD scripts for 15+ common schema types
2. Custom Schema Construction – Build tailored structured data from user-provided details
3. Validation Guidance – Check markup against schema.org specs and Google's rich result guidelines
4. Template Reuse – Maintain consistent structured data across multiple pages/sites
5. Auto-Integration Patterns – Guidance for injecting schema into HTML frameworks (React, Next.js, plain HTML)

Quick Start

Basic Usage

When a user asks for schema.org markup:

1. Identify the schema type needed (Organization, Product, Article, etc.)
2. Gather required properties from the user or existing site content
3. Generate JSON-LD using the appropriate template
4. Provide instructions for adding <script type="application/ld+json"> to HTML
5. Optionally validate with Google's Rich Results Test

Example Requests

• "Add schema.org markup for my freelance portfolio" → Organization + Person
• "I'm selling handmade jewelry, add product schema" → Product with price, availability, brand
• "My blog needs article schema for better SEO" → BlogPosting with author, date, image
• "We host tech meetups, add Event schema" → Event with location, dates, organizer
• "Create FAQ schema for this page" → FAQPage with questions and answers

Schema Types Supported

Essential (Always Available)

• Organization – Company, agency, institution
• Person – Individual profiles
• WebSite – Site-wide metadata, search action
• WebPage – Generic page markup
• Article / BlogPosting – News and blog content

Commerce

• Product – Items for sale (price, availability, SKU)
• Offer – Pricing and availability details
• AggregateRating – Review summaries
• Brand – Manufacturer or brand info

Local & Events

• LocalBusiness –Physical business locations
• Place – Generic location data
• Event – Meetups, conferences, webinars
• Venue – Event locations