social-media-ops

What This Skill Does

The social-media-ops skill is an end-to-end framework designed to transform OpenClaw into a professional-grade multi-brand social media agency. It automates the instantiation of seven specialized AI agents—Leader, Researcher, Content Strategist, Visual Designer, Operator, Engineer, and Reviewer—arranged in a sophisticated star topology. This architecture ensures that content moves through a rigorous pipeline from ideation to final approval, maintaining brand isolation across multiple entities. With its integrated 3-layer memory system and automated daily consolidation, the skill ensures that the AI team retains context over long-term projects, learns from past performance, and adheres to specific brand guidelines.

Installation

To integrate this skill into your environment, follow these steps:

1. Ensure your OpenClaw instance is updated and the openclaw onboard process is complete.
2. Navigate to your terminal and execute the installation command: clawhub install openclaw/skills/skills/kuan0808/social-media-ops.
3. Once installed, trigger the setup via the OpenClaw interface by typing: "Set up my social media operations team".
4. Follow the 6-step interactive onboarding flow to finalize configurations, including brand-specific knowledge base setup and Telegram bot integration.

Use Cases

This skill is ideal for digital marketing agencies managing multiple clients, solo entrepreneurs juggling various brand identities, or corporate communications teams aiming to systematize their social presence. Use this when you need to automate research, drafting, image generation, and scheduling for LinkedIn, Twitter, or Instagram while keeping a clear audit trail and strict quality control gates.

Example Prompts

1. "Set up my social media operations team for the new EcoLiving brand launch."
2. "Researcher, perform a sentiment analysis on competitor activity in the sustainable fashion space and report back to the Leader."
3. "Reviewer, check the latest content draft for the 'Summer Sales' campaign against our brand voice guidelines and approve if ready."

Tips & Limitations

• Pro-Tip: Utilize the 'Reviewer' agent by assigning a high-reasoning model (like Claude 3.5 Sonnet) for deeper quality assurance.
• Efficiency: If your team size is too large for your specific needs, you can prune the team using scaffold.sh to remove non-essential roles.
• Limitations: Ensure your API keys are correctly managed, as the 'Operator' and 'Designer' agents interact with external APIs to post content and generate assets. Always monitor the 'Reviewer' outputs for hallucinated brand details.