game-marketing

What This Skill Does

The game-marketing skill acts as your personal CMO (Chief Marketing Officer) specifically optimized for the Telegram Mini App ecosystem. It provides a comprehensive, phased roadmap to scale your games from a prototype concept to a global hit. The skill organizes your marketing efforts into logical stages—Pre-launch, Launch, Growth, and Scale—ensuring that you focus on high-impact activities like viral mechanics, cross-promotion, and data-driven user acquisition rather than guessing what works. It translates technical game performance data into actionable marketing tasks.

Installation

You can install this skill by running the following command in your OpenClaw terminal: clawhub install openclaw/skills/skills/kjaylee/game-marketing

Use Cases

• New Game Launch: Execute a structured 8-week plan to maximize Day 1 retention and viral growth.
• Portfolio Synergy: Automatically identify opportunities to cross-promote new releases to your existing player base.
• Performance Tuning: Troubleshoot poor retention metrics by implementing suggested improvements to the onboarding flow and viral reward loops.
• Community Management: Utilize established content templates to maintain active engagement on Telegram channels, Reddit, and TikTok.

Example Prompts

1. "We're launching a new word puzzle game next week. Please generate the Phase 0 checklist and help me draft a Telegram post that includes a viral referral incentive."
2. "My D7 retention is currently at 5%. Based on the game-marketing playbook, what are the top three interventions I should prioritize to improve this?"
3. "Draft a 4-week TikTok content schedule for my new tap-to-earn game, focusing on viral highlights and community challenges."

Tips & Limitations

• Prioritize the Viral Loop: Do not spend money on paid ads until your organic viral coefficient (K) is above 0.3. This skill emphasizes product-led growth over expensive paid acquisition.
• Data Dependency: The effectiveness of this skill relies on the accuracy of your tracking. Ensure UTM parameters and event logs are set up according to the Phase 0 checklist.
• Cross-Promotion Power: Leverage your existing game portfolio early. The easiest way to get your first 1,000 players is by converting them from your current titles.
• Regional Strategy: Always consider the geography of your users. CPIs (Cost Per Install) vary significantly; prioritize regions like Brazil, India, or the CIS for cost-effective scaling.