copywriter
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.
Why use this skill?
Enhance your product and marketing copy with the Copywriter skill. Generate clear, actionable UX text, CTAs, and landing pages to boost engagement and user experience.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/killerapp/copywriterWhat This Skill Does
The Copywriter skill is a specialized OpenClaw agent capability designed to elevate the quality of user-facing text across your digital ecosystem. It transforms functional text into strategic communication by adhering to established UX patterns, marketing best practices, and a consistent, professional-friendly tone. This skill ensures that whether you are crafting microcopy for a tooltip, writing a high-conversion landing page, or drafting empathetic error messages, your content remains clear, concise, and actionable.
Installation
To integrate this skill into your local OpenClaw environment, execute the following command in your terminal:
clawhub install openclaw/skills/skills/killerapp/copywriter
Ensure you have the latest version of the ClawKit CLI installed to maintain compatibility with updated writing templates and voice guidelines.
Use Cases
This skill is built to handle a broad spectrum of writing tasks including:
- UX Writing: Streamlining button labels for maximum clarity, crafting helpful error states that guide users to a solution, and creating engaging empty states that reduce friction.
- Marketing Content: Developing high-converting CTAs that emphasize benefits over generic actions, and writing headlines that address specific pain points.
- Product Communications: Drafting onboarding sequences, release notes, and transactional emails that build trust and product adoption.
Example Prompts
- "Draft an error message for a payment failure that is empathetic but tells the user exactly what to do next to resolve it."
- "Rewrite these three button labels on my landing page to be more action-oriented and benefit-focused."
- "Create a 3-step onboarding email sequence for new users that encourages them to complete their profile setup."
Tips & Limitations
For best results, always provide the context of where the text will appear. When writing, use the '12-year-old test' to ensure maximum accessibility. Note that this skill is optimized for English; localized versions may require additional model tuning. While it excels at structure and tone, always review technical or legal copy to ensure factual accuracy for your specific industry requirements. Use the included Power Words to boost engagement, but avoid over-saturating text as it may lower perceived trust.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-killerapp-copywriter": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
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