unit-economics
Calculate, understand, and improve the unit economics of a solopreneur business. Use when figuring out if the business is actually profitable per customer, when CAC or LTV numbers are needed, when evaluating whether a pricing or acquisition strategy is sustainable, or when making data-driven decisions about marketing spend and pricing. Covers CAC, LTV, payback period, contribution margin, and the feedback loops between them. Trigger on "unit economics", "CAC", "customer acquisition cost", "LTV", "lifetime value", "payback period", "is my business profitable", "contribution margin", "am I making money per customer", "should I spend more on marketing".
Why use this skill?
Master your business unit economics with the OpenClaw unit-economics skill. Calculate CAC, LTV, and payback periods to ensure sustainable growth.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/jk-0001/unit-economicsWhat This Skill Does
The unit-economics skill serves as a specialized financial diagnostic tool for solopreneurs. It helps you calculate, interpret, and optimize the fundamental metrics that dictate business viability: Customer Acquisition Cost (CAC), Lifetime Value (LTV), and the Payback Period. By analyzing these figures, the skill allows you to determine if your marketing spend is justified, whether your pricing strategy is sustainable, and how to improve your contribution margin. Instead of relying on guesswork, you can make data-driven decisions about scaling your acquisition channels and refining your product tiers based on the actual profitability of each customer.
Installation
To integrate this skill into your OpenClaw environment, execute the following command in your terminal:
clawhub install openclaw/skills/skills/jk-0001/unit-economics
Use Cases
This skill is ideal for:
- Early-stage solopreneurs attempting to validate a business model before heavy investment.
- Established business owners looking to scale their marketing budget while maintaining healthy margins.
- Founders troubleshooting poor growth performance to determine if the issue lies in acquisition costs or customer retention.
- Businesses evaluating whether to introduce freemium models or raise subscription pricing.
Example Prompts
- "I spent $1,200 on marketing this month to acquire 25 customers. My average revenue per user is $29. Can you help me calculate my CAC and payback period, and tell me if this is a healthy trajectory?"
- "My churn rate is currently 4% and my ARPC is $29. Calculate my LTV and advise me on what my max allowable CAC should be for a 12-month payback period."
- "Is my business actually profitable per customer? I have a high churn rate but a strong margin on my one-time service fees. Let's look at my unit economics."
Tips & Limitations
When using this skill, accuracy depends entirely on your data inputs. Remember that your time is a cost—always value your labor at a market rate when calculating your CAC, otherwise, your profitability metrics will be artificially inflated. Be conservative with your LTV estimates, especially if you have less than six months of historical churn data. This tool is a guide for financial strategy and should be used alongside your actual accounting software for tax and compliance reporting. Always aim for a 3:1 LTV-to-CAC ratio for a sustainable business model.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-jk-0001-unit-economics": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
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