product-launch
Plan and execute a product launch for a solopreneur business. Use when launching a new product, feature, service, or major update. Covers pre-launch strategy, building anticipation, launch day execution, post-launch momentum, and measuring launch success. Trigger on "product launch", "launch my product", "launch strategy", "how to launch", "launch plan", "go-to-market launch".
Why use this skill?
Master your product launch with the OpenClaw product-launch skill. Get a 6-week roadmap, goal setting, and execution strategy to build momentum and sales.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/jk-0001/product-launchWhat This Skill Does
The product-launch skill for OpenClaw is a comprehensive project management and strategy assistant designed specifically for solopreneurs. Instead of guessing how to market a new product, feature, or service, this skill provides an actionable, chronological roadmap to ensure your launch is impactful. It covers everything from defining core metrics like revenue and user targets to granular execution steps across the pre-launch, launch, and post-launch phases. By utilizing this skill, you move from a 'quiet launch'—which often results in zero visibility—to a strategic roll-out that builds momentum through waitlists, early seeding, and targeted content delivery.
Installation
To integrate this skill into your OpenClaw environment, execute the following command in your terminal:
clawhub install openclaw/skills/skills/jk-0001/product-launch
Use Cases
- New Product Release: Planning a structured campaign for a new SaaS tool or digital download.
- Feature Updates: Creating buzz around a major version upgrade to re-engage existing users.
- Service Launch: Designing an intake and marketing strategy for a new consulting or coaching offering.
- Audience Building: Strategizing how to move from a zero-audience state to a pre-validated waitlist of 50-200 potential customers.
- Launch Sequencing: Ensuring you hit milestones like 'Seed Early Reviews' and 'Launch Content Creation' exactly when needed within your 6-week timeline.
Example Prompts
- "I'm launching a productivity app in 6 weeks. Can you help me set up a goal-driven launch plan and map out the first 2 weeks of my pre-launch strategy?"
- "I need to prepare my launch day content. What should my email sequence to my waitlist look like?"
- "My goal is to reach 100 paying customers. How should I structure my launch discounts and urgency tactics to hit this target?"
Tips & Limitations
- Discipline: The success of this skill relies on the 'Done by 1 week out' rule. Do not fall into the trap of trying to create content while the launch is live.
- Context: While this skill provides the strategic framework, you are responsible for the creative output (writing the blog posts, filming the video). Use the skill to manage the 'what' and 'when,' and use your own voice for the 'how.'
- Scale: This framework is optimized for solopreneurs. Large enterprise launches may require additional cross-functional coordination steps not covered here.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-jk-0001-product-launch": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
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