UGC

What This Skill Does

The UGC (User-Generated Content) skill is an AI-powered framework designed to help marketers, founders, and content creators architect viral-ready media for TikTok, Reels, and YouTube Shorts. It bridges the gap between raw, authentic creator energy and high-converting performance marketing. The skill provides actionable strategies for every stage of the production cycle: from optimizing the critical 1-3 second hook to scripting high-retention body content and crafting clear, high-intent calls to action. It analyzes trends, structures creator briefs, and dictates the best practices for platform-native aesthetics, ensuring your brand content looks and feels like organic peer-to-peer recommendations rather than invasive corporate advertising.

Installation

To integrate this skill into your OpenClaw environment, execute the following command in your terminal: clawhub install openclaw/skills/skills/ivangdavila/ugc

Use Cases

• Scaling paid social campaigns by testing multiple hook variations.
• Drafting performance-oriented creative briefs for influencer partnerships.
• Transforming static product pages into engaging green-screen social proof.
• Strategizing a cross-platform content repurposing calendar that respects native platform behaviors.
• Analyzing underperforming creative to diagnose whether the failure point is the hook, the story, or the CTA.

Example Prompts

1. "I am launching a new skincare serum. Generate 5 unique 3-second hooks focused on the 'Problem-Solution' format to help me test which angle captures more attention."
2. "Draft a creator brief for an influencer to promote my productivity app. Include a requirement for 'natural speech patterns' and provide a clear, single CTA. Avoid asking them to sound like an infomercial."
3. "Analyze this video script: [Insert Script]. Does it satisfy the requirements for a high hook rate? Suggest specific changes to the first 3 seconds to better interrupt the scroll."

Tips & Limitations

To maximize the effectiveness of this skill, remember that authenticity is your greatest asset; prioritize iPhone-quality footage over high-production studio aesthetics, as users are conditioned to distrust overly polished commercials. Always test multiple variations of the same core concept; rarely does the first creative attempt achieve winning status. The primary limitation of this skill is that it cannot film the content for you—you must pair these insights with genuine creator collaboration or your own raw footage. Additionally, monitor trends daily, as strategies that work today may be saturated by next week; use this skill as a framework, not a static rulebook.