Market Research

What This Skill Does

The Market Research skill is a comprehensive analytical tool designed to help users move from vague business ideas to concrete, data-backed insights. It empowers users to size target markets using industry-standard frameworks (Bottom-up, Top-down, and Comparable), analyze competitive landscapes through systematic review mining and signal tracking, and validate product-market fit using customer interview methodologies like the 'Mom Test'. Rather than relying on gut feeling, this skill synthesizes public data sources—such as census reports, public company 10-Ks, and industry trends—to provide actionable intelligence for founders, product managers, and researchers.

Installation

To integrate this skill into your environment, run the following command in your terminal: clawhub install openclaw/skills/skills/ivangdavila/market-research

Use Cases

• Pre-Seed Validation: Determine if a specific niche market has enough volume to support a viable business model before writing a single line of code.
• Competitive Benchmarking: Automatically aggregate recurring pain points from customer reviews on platforms like G2 or Capterra to identify white-space opportunities.
• Go-to-Market Strategy: Build a TAM/SAM/SOM model to prioritize market entry by filtering reachable customer segments effectively.
• Trend Analysis: Monitor competitor job postings and pricing updates to predict shifts in feature strategy and market positioning.

Example Prompts

1. "Perform a bottom-up TAM analysis for a B2B SaaS tool targeting freelance graphic designers in the US with a $49/month price point."
2. "Analyze the last 50 reviews for [Competitor Name] on G2. What are the top three recurring feature requests or complaints that I can capitalize on?"
3. "Help me draft an interview script based on the Jobs-to-be-Done framework to validate if enterprise users are willing to switch to my new project management platform."

Tips & Limitations

To get the best results, avoid confirmation bias by explicitly asking the model to find 'counter-evidence' for your assumptions. Remember that market forecasts are probabilistic, not prophetic; use these insights to guide risk management rather than as a substitute for actual business strategy. Note that this skill does not provide financial advice or investment recommendations. Always verify significant data points against primary sources, as market shifts in tech can outpace the training data. If your research involves highly regulated industries or requires statistically significant primary data, consult a professional analyst.