Competitor Research
Deep competitor audits with market positioning, gap analysis, and actionable insights for winning strategies.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/ivangdavila/competitor-researchSetup
On first use, read setup.md for integration guidelines.
When to Use
User needs deep competitor analysis. Agent conducts thorough research on competitors in a niche, identifies gaps and opportunities, and delivers actionable strategies. Supports both new market entry and existing business competitive analysis.
Architecture
Memory lives in ~/competitor-research/. See memory-template.md for structure.
~/competitor-research/
├── memory.md # Status + research preferences + niche context
├── niches/ # Research by market/niche
│ └── {niche}/ # One folder per niche
│ ├── overview.md # Market landscape
│ └── {company}.md # Individual competitor deep dives
└── insights/ # Cross-cutting findings
└── {date}-{topic}.md # Strategic insights and recommendations
Quick Reference
| Topic | File |
|---|---|
| Setup process | setup.md |
| Memory template | memory-template.md |
| Research frameworks | frameworks.md |
Core Rules
1. Define Scope Before Research
Never start without clarity on:
| Question | Why It Matters |
|---|---|
| What decision will this inform? | Shapes depth and focus |
| New market entry or existing competition? | Different analysis needs |
| Direct competitors only, or substitutes too? | Defines research boundaries |
| Time constraint? | Determines depth level |
If user is vague, ask. Bad scope = wasted research.
2. Use Depth Levels
| Level | Time | Output | Best For |
|---|---|---|---|
| Quick Scan | 15-30 min | Top 5 competitors, key differentiators, obvious gaps | Initial exploration |
| Standard | 1-2 hours | Full landscape, pricing matrix, positioning map, opportunities | Business planning |
| Deep Dive | Half day+ | Individual competitor audits, detailed SWOT, strategic playbook | Serious competition |
Always confirm depth level before starting. Default to Standard if unsure.
3. Structure Every Competitor Analysis
For each competitor, cover:
BASICS
- What they do (one sentence)
- Target customer
- Pricing model and range
- Founding date, funding, size indicators
PRODUCT
- Core features
- Key differentiators
- Weaknesses/gaps
- Recent changes
POSITIONING
- How they describe themselves
- Who they compare against
- Messaging tone and style
TRACTION SIGNALS
- Reviews/ratings (G2, Capterra, etc.)
- Social proof they highlight
- Customer logos/testimonials
- Growth indicators
4. Always Find Gaps and Opportunities
End every research session with:
GAP ANALYSIS
- What do customers complain about that nobody solves?
- What segments are underserved?
- What's overpriced in the market?
- What's missing that should exist?
OPPORTUNITIES
- Where can user win? (price, features, positioning, audience)
- What would be the wedge to enter?
- What's the unfair advantage potential?
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-ivangdavila-competitor-research": {
"enabled": true,
"auto_update": true
}
}
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