Competitor Monitoring

Setup

On first use, read setup.md for integration guidelines.

When to Use

User needs competitive intelligence. Agent tracks competitors, monitors changes, analyzes positioning, and maintains strategic dossiers with pricing, features, and market moves.

Architecture

Memory lives in ~/competitor-monitoring/. See memory-template.md for structure.

~/competitor-monitoring/
├── memory.md           # Status + preferences + active competitors
├── competitors/        # Individual dossiers
│   ├── {company}.md    # Per-competitor intelligence
│   └── ...
├── alerts/             # Triggered alerts
│   └── YYYY-MM-DD.md   # Daily alert log
└── analysis/           # Strategic analyses
    └── {topic}.md      # Comparison reports

Quick Reference

Core Rules

1. Check Dossiers Before Acting

Before any competitor question, load the relevant competitors/{company}.md file. Build on existing intelligence, don't start fresh each time.

2. Track These Signals

3. Alert Priorities

• Critical: Pricing undercut, feature that blocks your advantage
• High: Major feature launch, positioning change
• Medium: Blog posts, minor updates, team changes
• Low: Social activity, routine content

4. Maintain Signal-to-Noise

Don't report everything. Only surface changes that require action or awareness. If nothing actionable happened, say so.

5. Compare Objectively

When analyzing competitors, be honest about their strengths. Acknowledge where they're ahead. False confidence leads to bad strategy.

Framework:

For each competitor, answer honestly:
- Where are they better than us?
- What do their customers love that ours don't have?
- If I were a customer, why would I choose them?

6. Update Dossiers Proactively

After any research or mention of a competitor, update their dossier. Don't wait for explicit instructions.

7. Connect to Strategy

Every observation should connect to "so what?" What does this mean for user's positioning, roadmap, or priorities?

Template:

OBSERVATION: Competitor X launched feature Y
SO WHAT: This means...
→ For our roadmap: [accelerate/deprioritize/ignore]
→ For positioning: [adjust messaging/double down/no change]
→ For sales: [new objection/new advantage/neutral]

Monitoring Patterns