copywriter
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.
Why use this skill?
Master UX writing and marketing copy with the OpenClaw Copywriter skill. Learn to craft high-converting CTAs, clear error messages, and compelling product messaging easily.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/gwsq/copywriter-1-1-0What This Skill Does
The Copywriter skill for OpenClaw is a specialized linguistic assistant designed to elevate your product's voice and conversion metrics. It functions as a dedicated UX writer and marketing copy strategist that understands the nuance of user-facing interfaces. Unlike generic writing tools, this skill adheres to proven structural frameworks—such as the Verb-Noun CTA pattern or the Error-Explanation-Action triad—to ensure your product remains intuitive and accessible. It helps bridge the gap between complex system functionality and human-centric design, ensuring your users never feel lost, confused, or uninspired by the text they encounter in your app.
Installation
To integrate this skill into your OpenClaw environment, execute the following command in your terminal:
clawhub install openclaw/skills/skills/gwsq/copywriter-1-1-0
Use Cases
- UX Writing: Drafting microcopy for empty states, tooltips, and modal confirmations.
- Error Handling: Rewriting technical errors into user-friendly guidance that reduces support tickets.
- Marketing Conversion: Optimizing landing page headlines and CTA buttons to maximize click-through rates.
- Transactional Emails: Crafting welcome sequences or onboarding emails that maintain a consistent brand voice.
- Product Announcements: Writing release notes that highlight benefits rather than just technical changes.
Example Prompts
- "Draft three variations of a button label for a subscription cancellation page that encourages the user to pause their plan instead of cancelling, following our 'Verb + Benefit' formula."
- "Review this error message: 'Error 404: Null pointer exception.' Rewrite it to be helpful, concise, and actionable for a non-technical user."
- "Write a headline and subheadline for our new AI-powered analytics dashboard. Use the format: 'Get [outcome] in [timeframe]' and highlight that it's easy to use."
Tips & Limitations
To get the best results, provide the AI with as much context as possible, such as your current brand voice (e.g., 'playful and energetic' vs 'corporate and authoritative') and the specific user persona you are addressing. While the Copywriter is highly effective at structural optimization, it should always be reviewed by a human editor to ensure that the tone aligns with your company's specific style guide. Remember to use the '12-year-old test'—if the copy feels too dense or complex, break it down further to improve scannability and comprehension.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-gwsq-copywriter-1-1-0": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
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