marketo

What This Skill Does

The Marketo skill for OpenClaw provides a robust interface for interacting with your marketing automation ecosystem. By leveraging the Membrane CLI, this skill enables seamless integration with Marketo’s REST API, allowing you to manage essential marketing objects such as leads, programs, campaigns, folders, and snippets. Whether you are nurturing prospects or analyzing campaign performance, this skill abstracts the complexities of OAuth authentication and API request handling, enabling you to focus on marketing operations.

Installation

To begin, ensure you have the OpenClaw environment ready. Use the command clawhub install openclaw/skills/skills/gora050/marketo to add the skill to your agent. You must also have the Membrane CLI installed globally via npm install -g @membranehq/cli. After installation, run membrane login to link your tenant. Once authenticated, search for available connectors using membrane search marketo --elementType=connector --json and initiate a connection via the membrane connect command using your specific connector ID.

Use Cases

This skill is perfect for marketing teams who need to bridge the gap between their CRM data and marketing automation. Common use cases include:

• Lead Management: Automatically updating person records or custom objects when new prospects enter your funnel.
• Campaign Orchestration: Triggering or monitoring campaign status without leaving the OpenClaw chat interface.
• Asset Management: Quickly retrieving file paths, snippets, or program details for reporting purposes.
• Administrative Cleanup: Auditing lead data or folder structures to ensure compliance and organizational clarity.

Example Prompts

1. "Find all active leads in the 'Q3 Webinar' program and list their current status."
2. "Create a note for the lead with email [email protected] mentioning they attended the summit."
3. "List all recent email assets in the 'Product Launch' folder."

Tips & Limitations

When using the Marketo skill, always verify your connection status using membrane connection list --json if you experience connectivity issues. Use membrane action list --intent=QUERY to discover specific input schemas for complex operations like object updates. Be aware that this skill is constrained by Marketo API rate limits and permission scopes; ensure your API user account has sufficient privileges to perform the requested actions. Always review the official Marketo REST API documentation linked in the skill metadata for deep-dive technical requirements regarding field mapping and object relationships.