google-ads

What This Skill Does

The Google Ads skill for OpenClaw provides a powerful, automated interface for managing your advertising ecosystem directly through natural language. By integrating with the Google Ads API via the Membrane CLI, this skill enables users to perform complex administrative and analytical tasks without navigating the dense Google Ads dashboard. It covers the full hierarchy of your advertising structure, including campaign management, ad group organization, individual ad monitoring, and budget control. Beyond basic management, the skill allows for the retrieval of performance reports and actionable ad recommendations, helping you optimize your marketing spend more efficiently. Whether you are a small business owner looking to track daily campaign performance or a marketing professional needing to adjust bids across multiple accounts, this tool centralizes your workflow into a single, scriptable interface.

Installation

To begin using the Google Ads skill, ensure you have the Membrane CLI installed on your machine. You can install it globally via npm using npm install -g @membranehq/cli. Once installed, authenticate your session with membrane login --tenant. If you are working in a headless environment, follow the CLI prompts to complete the authentication loop. To add this specific skill to your OpenClaw agent, run the installation command: clawhub install openclaw/skills/skills/gora050/google-ads-integration. Finally, verify your connection by searching for the connector with membrane search google-ads --elementType=connector --json and proceed to establish your authenticated connection.

Use Cases

• Campaign Performance Audits: Quickly pull status reports for high-performing campaigns to reallocate budget toward successful ads.
• Budget Management: Update daily spending caps for multiple campaigns simultaneously based on current performance data.
• Ad Optimization: Retrieve AI-driven recommendations from Google to refine keyword targeting or improve ad copy quality.
• Automated Reporting: Generate standardized reports to track conversion metrics, click-through rates (CTR), and cost-per-acquisition (CPA) without manual data entry.

Example Prompts

1. "List all active campaigns for my Google Ads account and tell me which ones have the lowest click-through rate."
2. "Show me the latest optimization recommendations provided by Google for my 'Summer Sale' ad group."
3. "Increase the daily budget for the 'Brand Awareness' campaign to $50 and confirm the changes."

Tips & Limitations

To ensure peak efficiency, always verify your connection ID before running intensive API calls, as multiple connections may exist in your environment. Remember that the skill relies on the Google Ads API, so ensure your Google account has the appropriate permissions for the ad accounts you intend to manage. Because this skill modifies live ad spend, always double-check budget changes and target parameters before confirming. Note that while the skill automates much of the data retrieval, complex campaign structures may require you to list ad groups before performing deep-dive analysis.