ClawCRM Skill

Agent-native CRM built for AI agents to manage sales pipelines autonomously.

What This Skill Does

ClawCRM lets you:

• Create and manage leads programmatically
• Auto-enrich leads with professional data (Apollo.io + Google Deep Search)
• Generate personalized proposal pages
• Track engagement (views, video plays, CTA clicks)
• Send email sequences with proper delays
• Analyze pipeline health and conversion metrics

Zero human clicks required. You handle the entire sales workflow.

Installation

1. Sign Up Your Human

curl -X POST https://readycrm.netlify.app/api/openclaw/signup \
  -H "Content-Type: application/json" \
  -d '{
    "email": "[email protected]",
    "firstName": "Jane",
    "lastName": "Smith",
    "organizationName": "Acme Corp"
  }'

Response:

{
  "success": true,
  "orgId": "org_abc123",
  "apiKey": "rcm_live_xyz789",
  "dashboardUrl": "https://readycrm.netlify.app/dashboard"
}

Save the API key - you'll need it for all subsequent calls.

2. Bootstrap Workspace (One-Shot Setup)

curl -X POST https://readycrm.netlify.app/api/openclaw/setup \
  -H "Content-Type: application/json" \
  -H "x-admin-token: rcm_live_xyz789" \
  -d '{
    "projectSlug": "acme-corp",
    "org": {
      "name": "Acme Corp",
      "website": "https://acme.com",
      "industry": "SaaS",
      "bookingLink": "https://calendly.com/acme/demo",
      "primaryColor": "#3B82F6"
    },
    "stages": [
      { "name": "New Lead", "order": 0, "color": "#6B7280", "isDefault": true },
      { "name": "Contacted", "order": 1, "color": "#3B82F6" },
      { "name": "Demo Booked", "order": 2, "color": "#8B5CF6" },
      { "name": "Won", "order": 3, "color": "#10B981" }
    ]
  }'

Done! Your human's CRM is fully configured. They never touched the dashboard.

Usage Examples

Create a Lead (Auto-Enrichment Enabled)

curl -X POST https://readycrm.netlify.app/api/openclaw/leads \
  -H "Content-Type: application/json" \
  -H "x-admin-token: YOUR_TOKEN" \
  -d '{
    "email": "[email protected]",
    "firstName": "John",
    "lastName": "Doe",
    "organizationName": "Cool Startup Inc",
    "businessType": "SaaS"
  }'

Response:

{
  "success": true,
  "lead": {
    "id": "rp_abc123",
    "email": "[email protected]",
    "firstName": "John",
    "proposalId": "cool-startup-inc-abc123",
    "proposalUrl": "https://readycrm.netlify.app/proposal/cool-startup-inc-abc123"
  }
}

Auto-enrichment happens in background (30-60 seconds):

• Apollo.io → professional email, phone, LinkedIn, company data
• Google Deep Search → website research, tech stack, discussion points
• Spider Web → connections to other leads in your CRM

Check Enrichment Status

curl "https://readycrm.netlify.app/api/openclaw/enrich?leadId=rp_abc123" \
  -H "x-admin-token: YOUR_TOKEN"